KFC Marked Its Cheetos Collab with An 'All Orange Everything' Pop-Up
Katherine Pendrill — July 3, 2019 — Marketing
References: delish
KFC is pretty excited about its latest collaboration with Cheetos and the fast food showed off its appreciation with a dedicated 'All Orange Everything' Cheetos pop-up in New York City. Held on June 27th, the pop-up not only showed off KFC's highly anticipated new Cheetos Sandwich, but there were also some other exclusive Cheetos-inspired dishes on the menu.
The All Orange Everything pop-up was held at the end of June to celebrate the launch of the new Cheetos Sandwich. Of course, KFC was not content with just one dish, so the chain whipped up a couple of other Cheetos-infused dishes for eager fans. There were Cheetos-fied KFC Hot Wings covered in Cheetos sauce, Cheetos Loaded Fries sprinkled with Cheetos dust, and a KFC Mac and Cheetos Bowl featuring a creamy three-cheese blend.
Image Credit: KFC.
The All Orange Everything pop-up was held at the end of June to celebrate the launch of the new Cheetos Sandwich. Of course, KFC was not content with just one dish, so the chain whipped up a couple of other Cheetos-infused dishes for eager fans. There were Cheetos-fied KFC Hot Wings covered in Cheetos sauce, Cheetos Loaded Fries sprinkled with Cheetos dust, and a KFC Mac and Cheetos Bowl featuring a creamy three-cheese blend.
Image Credit: KFC.
Trend Themes
1. Pop-up Trend in Food Industry - The success of the 'All Orange Everything' Cheetos pop-up by KFC showcases the growing trend of pop-up events in the food industry, providing an opportunity for brands to create unique and immersive experiences.
2. Collaborations Between Food Brands - The collaboration between KFC and Cheetos demonstrates the trend of food brands partnering together to create innovative and attention-grabbing menu items, opening up possibilities for disruptive innovation.
3. Incorporating Unique Ingredients in Fast Food - The introduction of Cheetos-infused dishes by KFC reflects the trend of fast food chains incorporating unique and unexpected ingredients into their menu offerings, allowing for potential disruptive innovation.
Industry Implications
1. Food and Beverage Industry - The success of the Cheetos pop-up and collaborations between food brands present disruptive innovation opportunities within the food and beverage industry.
2. Fast Food Industry - The incorporation of unique ingredients by KFC in their menu items indicates disruptive innovation opportunities within the fast food industry.
3. Event Planning and Hospitality Industry - The popularity of pop-up events, such as the 'All Orange Everything' Cheetos pop-up, presents disruptive innovation opportunities within the event planning and hospitality industry.
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