This Gourmet Burger Celebrates the World's Largest Beer Festival
Katherine Pendrill — September 4, 2015 — Lifestyle
References: redrobin & brandeating
Red Robin has announced the release of a new burger in honor of the world's largest beer festival. Oktoberfest is an annual German festival that celebrates traditional Bavarian culture. To commemorate the festival, Red Robin has designed its own Bavarian-style burger.
The new dish is called the 'UberBurger' and it is part of Red Robin's premium burger line. The burger consists of a half-pound Black Angus patty, which is topped with candied bacon and a grilled bratwurst. The burger also contains several beer-infused toppings including Samuel Adams-glazed onions, Merkts beer cheese and a tangy beer mustard. The whole dish is served on a toasted pretzel bun for an extra Bavarian touch.
In addition to the gourmet burger, Red Robin is also introducing a Cheesy Beer Brat and Bavarian Poutine Fries. The dishes are the perfect way to celebrate the start of the world's largest beer festival.
The new dish is called the 'UberBurger' and it is part of Red Robin's premium burger line. The burger consists of a half-pound Black Angus patty, which is topped with candied bacon and a grilled bratwurst. The burger also contains several beer-infused toppings including Samuel Adams-glazed onions, Merkts beer cheese and a tangy beer mustard. The whole dish is served on a toasted pretzel bun for an extra Bavarian touch.
In addition to the gourmet burger, Red Robin is also introducing a Cheesy Beer Brat and Bavarian Poutine Fries. The dishes are the perfect way to celebrate the start of the world's largest beer festival.
Trend Themes
1. Oktoberfest-inspired Burgers - Disruptive innovation opportunity: Exploring unique flavor combinations and beer-infused toppings to create gourmet burgers with a Bavarian twist.
2. Premium Burger Line - Disruptive innovation opportunity: Creating a high-end burger menu with gourmet ingredients and unique combinations to cater to a more discerning customer base.
3. Bavarian Culinary Influence - Disruptive innovation opportunity: Incorporating traditional Bavarian flavors and ingredients into various dishes to offer a unique culinary experience.
Industry Implications
1. Casual Dining Restaurants - Disruptive innovation opportunity: Capitalizing on the growing demand for unique and gourmet burgers by introducing Oktoberfest-inspired offerings to attract a new customer base.
2. Craft Beer Industry - Disruptive innovation opportunity: Collaborating with breweries to create beer-infused toppings and incorporating craft beers in the burger creation process to cater to beer enthusiasts.
3. Food Festivals and Events - Disruptive innovation opportunity: Partnering with culinary events and festivals to showcase innovative burger creations inspired by cultural celebrations like Oktoberfest and attract food enthusiasts.
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