Union Wine Co. is Looking for 'Canbassadors' This Summer
References: shop.unionwinecompany & apartmenttherapy
With summer festival season set to get going, Union Wine Co., the canned wine company out of Oregon, is looking for people with a passion for the brand to serve as 'Canbassadors.' Those selected will get the opportunity to travel across North America and spread the gospel of canned wine at music festivals, store openings, and various outdoor events.
The Union Wine Co. Canbassdors will get to travel around in the company's signature 1972 Citroen van, which houses a bar that is stacked with a broad selection of Union Wines. Though canned wine might get a sneer from high-minded vino aficionados, Union believes that what's important is what goes into the vessel, not the vessel itself. Canbassadors will be tasked with proving that to consumers across North America.
The Union Wine Co. Canbassdors will get to travel around in the company's signature 1972 Citroen van, which houses a bar that is stacked with a broad selection of Union Wines. Though canned wine might get a sneer from high-minded vino aficionados, Union believes that what's important is what goes into the vessel, not the vessel itself. Canbassadors will be tasked with proving that to consumers across North America.
Trend Themes
1. Canned Wine - Canned wine as a convenient and cost-effective alternative to traditional wine packaging.
2. Brand Ambassadors - The use of brand ambassadors as a way to reach consumers outside of traditional marketing channels.
3. Experiential Marketing - Experiential marketing as a way to connect with consumers on a deeper level and create memorable brand experiences.
Industry Implications
1. Wine Industry - The wine industry could benefit from exploring alternative packaging options such as canned wine to reach new consumer demographics and markets.
2. Marketing Industry - Marketing agencies can help businesses tap into the power of experiential and event marketing to promote their products and services.
3. Event Industry - Event planners can incorporate the growing trend of canned wine into their festival and event planning to provide consumers with new and unique beverage options.
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