The 'Unselfish Reasons Why People Write Online Reviews' Infographic
Jennifer Gosnell — June 17, 2012 — Business
References: blog.demandforce
With the age of online shopping upon us, online reviews can make or break whether we buy a product and what we buy. The 'Unselfish Reasons Why People Write Online Reviews' infograph is a fantastic look at how online users are helping to guide our decisions to make the most of our cash.
Positive reviews can convince us of a product we're not entirely sure we need, while negative reviews can send us packing in another direction. Businesses have to take note of this and stay on top of their reviews -- not deleting the negatives, but rather fixing the issues discussed.
Since you can't try things on in person over the web, shopping for shoes or apparel of any kind is definitely reviewer-based and can hold great sway over your decision making. Same for technology -- if others like it, you'll be more likely to like it yourself.
Positive reviews can convince us of a product we're not entirely sure we need, while negative reviews can send us packing in another direction. Businesses have to take note of this and stay on top of their reviews -- not deleting the negatives, but rather fixing the issues discussed.
Since you can't try things on in person over the web, shopping for shoes or apparel of any kind is definitely reviewer-based and can hold great sway over your decision making. Same for technology -- if others like it, you'll be more likely to like it yourself.
Trend Themes
1. Online Shopping - Disruptive Innovation Opportunity: Develop a user-friendly online shopping platform that integrates real-time reviews and ratings to enhance the decision-making process.
2. User-generated Reviews - Disruptive Innovation Opportunity: Create a platform that incentivizes users to write detailed and honest reviews, promoting transparency and improving the credibility of online reviews.
3. Influence of Online Reviews - Disruptive Innovation Opportunity: Develop artificial intelligence algorithms to analyze and predict consumer behavior based on online reviews, enabling businesses to proactively address issues and improve customer satisfaction.
Industry Implications
1. E-commerce - Disruptive Innovation Opportunity: Implement virtual try-on technologies for shoes and apparel, providing an interactive shopping experience that mitigates the need for trying things on in person.
2. Technology - Disruptive Innovation Opportunity: Create user-friendly software that automatically aggregates online reviews for technology products, enabling consumers to make informed purchasing decisions.
3. Customer Service - Disruptive Innovation Opportunity: Develop a customer relationship management system that integrates online review data, allowing businesses to efficiently address customer concerns and improve overall satisfaction.
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