The Fabricas de Francia Advertisements Show a Whole Store on Wheels
Leslie Chen — February 27, 2012 — Marketing
References: alvaradomolina & adsoftheworld
The Fabricas de Francia ads capture an all-consuming shopping experience in a humorous way. Shopaholics will be able to identify with the campaign's depiction of wanting to buy everything they lay their eyes on.
Created by advertising agency AM Alvarado Molina in Mexico City, the images capture the intensity that can come from the department store's winter sale. The Fabricas de Francia advertisements illustrate a series of items being hauled away all at once rather than being purchased individually in a regular fashion. One of the advertisements even shows the whole store on top of a set of wheels!
Finished off with the caption, "You will want to take everything, absolutely everything," the Fabricas de Francia campaign may just be you on your next shopping trip.
Created by advertising agency AM Alvarado Molina in Mexico City, the images capture the intensity that can come from the department store's winter sale. The Fabricas de Francia advertisements illustrate a series of items being hauled away all at once rather than being purchased individually in a regular fashion. One of the advertisements even shows the whole store on top of a set of wheels!
Finished off with the caption, "You will want to take everything, absolutely everything," the Fabricas de Francia campaign may just be you on your next shopping trip.
Trend Themes
1. Humorous Shopping Experiences - Opportunity for businesses to create advertising campaigns that capture the intense desire of shopaholics in a humorous way.
2. All-consuming Shopping Behavior - Potential for retailers to capitalize on the trend of shopaholics wanting to buy everything they lay their eyes on.
3. Innovative Department Store Marketing - Disruptive innovation opportunity for department stores to create unique advertising strategies, such as depicting the whole store on wheels, to attract attention and engage customers.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop captivating campaigns that resonate with shopaholics and create memorable brand experiences.
2. Retail - Retailers can leverage the trend of all-consuming shopping behavior by offering curated buying experiences that make customers feel like they can have it all.
3. Department Stores - Department stores have the chance to disrupt the traditional marketing landscape by implementing innovative strategies, such as showcasing the entire store on wheels, to attract and engage customers.
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