'Send the Trend' Brings Professional Style to Online Shopping
Omar Yusuf — July 26, 2011 — Pop Culture
References: sendthetrend & techcrunch
For the uninitiated, Send the Trend injects new web technologies into the tired, old shopping routines we inherited from our grandparents. The result: A wide variety of affordable, personally-targetted, 'stylist-curated' accessories.
Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by Project Runway winner Christian Siriano, the website even allows users to connect their shopping list to Facebook or Twitter -- every time a friend or follower purchases something, you get an automatic $10 credit!
The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world!
Before signing up, the e-commerce site holds your hand through a quick survey meant to determine your tastes. Using your fashion palette as reference, Send the Trend offers five new designer accessories everyday at $30 each, with free shipping. Founded by Project Runway winner Christian Siriano, the website even allows users to connect their shopping list to Facebook or Twitter -- every time a friend or follower purchases something, you get an automatic $10 credit!
The recent launch and subsequent success of Send the Trend is largely indicative of a shift away from derivative or boring shopping websites. Interactivity and customization are absolutely key to retaining loyal customers in the online world!
Trend Themes
1. Web-based Personalized Shopping - Send the Trend demonstrates the potential for personalized shopping experiences through web technologies.
2. Stylist-curated Accessories - The rise of stylist-curated accessories presents opportunities for e-commerce businesses to offer unique and personalized products.
3. Interactivity and Customization in Online Shopping - The success of Send the Trend highlights the importance of interactivity and customization in attracting and retaining online customers.
Industry Implications
1. E-commerce - E-commerce businesses can leverage web technologies and personalized shopping experiences to disrupt traditional retail models.
2. Fashion - The trend towards stylist-curated accessories opens up opportunities for disruptive innovation in the fashion industry.
3. Social Media - Integrating shopping experiences with social media platforms like Facebook and Twitter can create disruptive innovations in the online shopping space.
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