R29 Shops is Refinery29's New Commerce Platform
Katherinev123 — June 28, 2012 — Business
References: refinery29 & wwd
The online magazine and blog Refinery29 is putting a whole new spin on its business model with the launch of R29 Shops, a new shopping platform that will help the brand to increase its revenue from commerce, which is currently 20 percent of total revenue (the other 80 percent comes from ads).
R29 Shops will allow fans of the site to shop designer boutiques including those from Norma Kamali, Steven Alan, Rebecca Minkoff and more. Refinery29 is also pairing up with the likes of Cosabella and Jack Rogers on new exclusive offers. The brand previously offered periodic exclusive merchandise, typically around Valentine's Day, reports WWD. What's more, the new shopping platform will let customers shop directly from the closets of Refinery29 editors. For the site's readers, I'm sure nothing could be sweeter!
R29 Shops will allow fans of the site to shop designer boutiques including those from Norma Kamali, Steven Alan, Rebecca Minkoff and more. Refinery29 is also pairing up with the likes of Cosabella and Jack Rogers on new exclusive offers. The brand previously offered periodic exclusive merchandise, typically around Valentine's Day, reports WWD. What's more, the new shopping platform will let customers shop directly from the closets of Refinery29 editors. For the site's readers, I'm sure nothing could be sweeter!
Trend Themes
1. Blog-branded Retail Ventures - Refinery29 has launched R29 Shops, a shopping platform that allows fans to shop designer boutiques, which is a new spin on their current business model.
2. Increased Revenue From Commerce - The launch of R29 Shops provides a potential opportunity for Refinery29 to increase its revenue from commerce, which currently comprises 20% of its total revenue.
3. Exclusive Merchandise Offerings - R29 Shops will offer exclusive merchandise from high-end fashion brands including Norma Kamali, Steven Alan, and Rebecca Minkoff, as well as partnering with Cosabella and Jack Rogers on new offers.
Industry Implications
1. E-commerce - The launch of R29 Shops represents an opportunity for the e-commerce industry to explore new and innovative ways to leverage blog-branded retail ventures.
2. Fashion and Apparel - R29 Shops' partnership with high-end fashion brands and exclusive merchandise offerings highlights innovation opportunities within the fashion and apparel industry.
3. Digital Media Advertising - Given that 80% of Refinery29's total revenue comes from ads, the company's move into e-commerce has potential implications on the digital media advertising industry, such as the convergence of content and commerce.
2.5
Score
Popularity
Activity
Freshness
