Curisma Customizes Product Recommendations for Shoppers
Katherinev123 — July 11, 2012 — Business
Today's consumers want more personalization when it comes to shopping, and online electronics site Curisma is offering them just that. Curisma is a shopping platform that provides shoppers with customized, tailored product recommendations, which are dependent on what the buyer has previously bought, currently wants or already owns.
Curisma is a members-only shopping site, so you have to sign up first. Afterward, it will start creating a shopping profile for you by having you first decide which electronics you'd 'Want' or currently 'Have.' After that, it will customize certain electronics and other products based on your initial preferences.
What's more, customers can also receive new product updates and information from Curisma, as well as other Curisma shoppers, by subscribing to the site's news feed.
Curisma is a members-only shopping site, so you have to sign up first. Afterward, it will start creating a shopping profile for you by having you first decide which electronics you'd 'Want' or currently 'Have.' After that, it will customize certain electronics and other products based on your initial preferences.
What's more, customers can also receive new product updates and information from Curisma, as well as other Curisma shoppers, by subscribing to the site's news feed.
Trend Themes
1. Personalized Shopping Experience - The trend of offering customized and tailored product recommendations to consumers based on their preferences and previous buying behavior allows for a more engaging and personalized shopping experience.
2. Members-only Shopping - The trend of creating members-only shopping platforms provides exclusive access to personalized product recommendations and updates, enhancing the shopping experience for loyal customers.
3. Social Commerce - The trend of integrating social features into shopping platforms, such as news feeds and community interactions, allows customers to stay informed about new products and connect with fellow shoppers.
Industry Implications
1. E-commerce - Disruptive innovation opportunities in the e-commerce industry include the development of advanced recommendation algorithms and personalized shopping platforms to cater to individual customer preferences.
2. Technology - Disruptive innovation opportunities in the technology industry involve the creation of innovative tools and software to analyze and leverage customer data for personalized product recommendations.
3. Marketing - Disruptive innovation opportunities in the marketing industry include utilizing social commerce platforms to enhance customer engagement and generate higher conversions through targeted and customized product recommendations.
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