Play the 'White Collar' Banner Ad on The New York Times' iPad App
Meghan Young — February 2, 2011 — Marketing
References: glowinteractive & psfk
Now that there are more outlets for marketing, expect to see a lot more advertisements like the 'White Collar' banner ad. Created specifically for the New York Times' iPad app, it is an interactive ad that has a game-like quality, which is cleverly used to market the USA Network show 'White Collar.'
Designed and Developed by digital marketing agency Glow Interactive, the 'White Collar' banner ad encourages users to drag a scanner screen over The New York Times homepage to reveal hidden content and keywords. Check it out in action via the attached video.
Designed and Developed by digital marketing agency Glow Interactive, the 'White Collar' banner ad encourages users to drag a scanner screen over The New York Times homepage to reveal hidden content and keywords. Check it out in action via the attached video.
Trend Themes
1. Interactive Online Ads - Expect to see more interactive ads with a game-like quality.
2. Targeted Advertising - More outlets for marketing creates opportunities for targeted ads.
3. Integration of Marketing and Technology - Marketing agencies will require more tech-savvy staff for interactive ads.
Industry Implications
1. Digital Marketing - The rise of interactive ads creates opportunities for digital marketing agencies.
2. Television - Interactive ads can revolutionize TV advertising with added engagement.
3. Publishing - Interactive ads can offer new revenue streams for publishers as advertisers seek more outlets for marketing.
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