This Company Launched a Campaign to Support the British Hedgehog
Katherine Pendrill — September 29, 2015 — Social Good
References: belvoirfruitfarms & foodbev
Premium beverage producer 'Belvoir Fruit Farms' recently launched a new campaign that helps to support the British hedgehog. In recent years, the population of hedgehogs in the UK has fallen dramatically. The animal's decline is largely related to the loss of traditional hedgerows in Britain.
Belvoir aims to support the protection of the British hedgehog through a unique bottle top campaign. Working in tandem with the Tiggywinkles Wildlife Hospital, Belvoir encourages consumers to collect and donate the bottle tops from its products. For every bottle top received, Belvoir promises to make a donation to the Tiggywinkles Wildlife Hospital. The company ultimately hopes to raise enough money to support the treatment of sick and injured hedgehogs.
The campaign demonstrates how companies can support conservation efforts by engaging consumers.
Belvoir aims to support the protection of the British hedgehog through a unique bottle top campaign. Working in tandem with the Tiggywinkles Wildlife Hospital, Belvoir encourages consumers to collect and donate the bottle tops from its products. For every bottle top received, Belvoir promises to make a donation to the Tiggywinkles Wildlife Hospital. The company ultimately hopes to raise enough money to support the treatment of sick and injured hedgehogs.
The campaign demonstrates how companies can support conservation efforts by engaging consumers.
Trend Themes
1. Wildlife Protection Campaigns - Companies can launch campaigns that support wildlife conservation efforts to engage consumers and raise awareness.
2. Sustainable Partnership Programs - Partnering with wildlife hospitals and other organizations can support sustainable initiatives and benefit both communities and the environment.
3. Eco-friendly Packaging Initiatives - Innovative packaging designs and recycling programs can promote responsible waste management and support environmental preservation efforts.
Industry Implications
1. Beverage Production - Beverage producers can promote sustainable practices through eco-friendly production methods and partnering with conservation organizations to support wildlife protection.
2. Hospitality - Hotels and resorts can offer eco-friendly opportunities for guests to participate in conservation efforts and support local wildlife protection initiatives.
3. Retail - Retailers can implement sustainable packaging designs and partner with wildlife hospitals to encourage consumers to support wildlife conservation efforts through product purchases.
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