Mater Natura's Forest Fire Awareness Ads Put Everything Up in Flames
Laura McQuarrie — August 6, 2014 — Eco
References: maternatura.org.br & coloribus
These forest fire awareness ads from Mater Natura show pieces of nature that suffer from the devastation, beyond just trees. Each of the print ads calls attention to a specific plant or creature, making whisper-thin notes like: "In a nuclear disaster, only cockroaches survive—in a forest fire, not even them," and "Chameleons change color—a lot of them are turning gray."
In the 'Denounce Forest Fires. Protect Life' Mater Natura ads, flowers, reeds, reptiles and butterflies are made up of smoke, charred materials and bright red flames, giving an eerie reminder that all of this wildlife needs protection from being lost forever to a forest fire, and if they don't stand a chance, neither do we.
In the 'Denounce Forest Fires. Protect Life' Mater Natura ads, flowers, reeds, reptiles and butterflies are made up of smoke, charred materials and bright red flames, giving an eerie reminder that all of this wildlife needs protection from being lost forever to a forest fire, and if they don't stand a chance, neither do we.
Trend Themes
1. Forest Fire Awareness - Disruptive innovation opportunity: Develop new technologies or strategies to raise awareness and prevent forest fires, protecting both nature and human life.
2. Nature Conservation - Disruptive innovation opportunity: Find innovative solutions to conserve and protect wildlife and their habitats, ensuring their survival in the face of environmental challenges.
3. Creative Advertising Campaigns - Disruptive innovation opportunity: Explore out-of-the-box advertising techniques that emotionally engage audiences to raise awareness and inspire action for important causes.
Industry Implications
1. Environmental Organizations - Disruptive innovation opportunity: Integrate technology and data-driven approaches to enhance forest fire prevention strategies and conservation efforts.
2. Advertising and Marketing - Disruptive innovation opportunity: Combine creativity, storytelling, and technology to develop impactful campaigns that address pressing social and environmental issues.
3. Wildlife Conservation - Disruptive innovation opportunity: Utilize emerging technologies like artificial intelligence and remote sensing to improve wildlife monitoring, protection, and rehabilitation.
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