The Radar for Good Alerts People When Opportunities are Near
Jamie Danielle Munro — April 3, 2014 — Tech
References: coca-cola.ro & psfk
The Radar for Good is a new app from Coca Cola Romania that alerts users when volunteer opportunities are near. According to PSFK, "Radar For Good scans your location and brings up NGO’s, soup kitchens, orphanages, or libraries that want help right now."
Many corporations are trying to incorporate social good initiatives into various marketing schemes, and Coke is no different. This app is ideal for helping out businesses and people in the local area, while also branding Coke as a helpful company. McCann Bucharest helped Coke with the idea and execution of the app, so hopefully it will catch on and locals will see an increase in the volunteers walking through the door. Either way for Coke, it positions the company as an entity that tries to improve the world while promoting the brand.
Many corporations are trying to incorporate social good initiatives into various marketing schemes, and Coke is no different. This app is ideal for helping out businesses and people in the local area, while also branding Coke as a helpful company. McCann Bucharest helped Coke with the idea and execution of the app, so hopefully it will catch on and locals will see an increase in the volunteers walking through the door. Either way for Coke, it positions the company as an entity that tries to improve the world while promoting the brand.
Trend Themes
1. Location-based Volunteering - Opportunities for volunteering are being matched with users based on their location, creating a more convenient and accessible experience.
2. Social Impact Marketing - Companies are incorporating social good initiatives into their marketing campaigns to enhance their brand image and engage with the local community.
3. Community Engagement Apps - Apps are being developed to connect individuals with local NGOs, soup kitchens, orphanages, or libraries for immediate volunteer opportunities.
Industry Implications
1. Technology - The development of location-based volunteering apps presents opportunities for tech companies to create innovative platforms that facilitate volunteering and community engagement.
2. Marketing - The rise of social impact marketing opens up new avenues for marketing professionals to integrate social good initiatives into their campaigns and enhance brand reputation.
3. Nonprofit - NGOs, soup kitchens, orphanages, and libraries can leverage community engagement apps to connect with potential volunteers and increase participation in social good initiatives.
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