Lightning in a Bottle Gives Festival Attendees a Luxe Experience
Jana Pijak — March 16, 2015 — Art & Design
References: lightninginabottle.org
Music festival Lightning in a Bottle gives attendees an experience to remember with their Boutique Camping service. Their luxe campgrounds invite visitors to "leave their worries and their camping gear behind" in exchange for a custom tent that is fuss-free and gorgeously decorated.
These Boutique Camping tents boast a spacious and bohemian aesthetic and are steps away from the music festival's performance venues. Moreover, the accommodations are located in a private area that is tucked away from public camp sites and even feature a communal space titled The Lush Lounge. This space lets visitors experience morning coffee and sunset cocktails along with yoga classes and other wellness activities.
Each of the gorgeous amenities is fitted with private washrooms, showers, charging stations and free access to water, making one's music festival experience more like home.
These Boutique Camping tents boast a spacious and bohemian aesthetic and are steps away from the music festival's performance venues. Moreover, the accommodations are located in a private area that is tucked away from public camp sites and even feature a communal space titled The Lush Lounge. This space lets visitors experience morning coffee and sunset cocktails along with yoga classes and other wellness activities.
Each of the gorgeous amenities is fitted with private washrooms, showers, charging stations and free access to water, making one's music festival experience more like home.
Trend Themes
1. Luxury Camping - The trend of offering luxurious camping experiences at music festivals provides an opportunity for hotels and resorts to expand their offerings and tap into the festival market.
2. Boutique Experiences - Providing boutique services, like beautifully decorated tents with private amenities, presents an opportunity for entrepreneurs to create unique experiences in the travel and hospitality industry.
3. Wellness Integration - Integrating wellness activities, such as yoga classes and wellness workshops, into music festivals offers an opportunity for fitness and wellness companies to tap into a new market and reach health-conscious consumers.
Industry Implications
1. Hotels and Resorts - Hotels and resorts can seize the opportunity to provide luxury camping experiences at music festivals by partnering with event organizers or offering their own pop-up accommodations.
2. Travel and Hospitality - Entrepreneurs in the travel and hospitality industry can capitalize on the demand for unique experiences by offering boutique camping services at music festivals.
3. Fitness and Wellness - Fitness and wellness companies can leverage the trend of wellness integration at music festivals by offering their services, such as yoga classes and wellness workshops, in collaboration with event organizers.
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