Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
Laura McQuarrie — July 4, 2015 — Life-Stages
References: youtube & designtaxi
For this year's Independence Day in the United States, American battery manufacturer Duracell created a heartwarming battery ad by the name of 'The Teddy Bear.'
The reason the commercial is able to tell a story that's so familiar is because it is based on a real father, daughter and a teddy bear that keeps them feeling close together, even when they are miles apart. The battery-operated toy is sent back and forth between dad and daughter, used as the messenger that records loving messages.
Since the video was uploaded to YouTube at the beginning of July, it has already received over a million views, proving the way patriotism, father-daughter stories and a good message will make any video viral.
The reason the commercial is able to tell a story that's so familiar is because it is based on a real father, daughter and a teddy bear that keeps them feeling close together, even when they are miles apart. The battery-operated toy is sent back and forth between dad and daughter, used as the messenger that records loving messages.
Since the video was uploaded to YouTube at the beginning of July, it has already received over a million views, proving the way patriotism, father-daughter stories and a good message will make any video viral.
Trend Themes
1. Patriotic Advertising - Opportunities for brands to create heartfelt, storytelling ads celebrating national holidays and historical events.
2. Emotional Marketing - The ability for brands to connect with consumers on an emotional level through relatable, personal narratives.
3. Nostalgic Toys - With consumers seeking comfort and familiarity, there is potential for battery-powered toys with a retro feel to resonate with audiences.
Industry Implications
1. Battery Manufacturing - The opportunity for brands to differentiate themselves through well-crafted, emotionally-driven ad campaigns.
2. Toy Manufacturing - Opportunities for toy makers to create products that evoke emotion and nostalgia in consumers, resulting in stronger brand connections.
3. Marketing and Advertising - The ability to craft compelling brand stories and messaging that resonates with consumers on an emotional level, resulting in increased brand loyalty.
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