Eddie Pettersson and Mackii Toma Star in Camp's Spring/Summer Lookbook
Vasiliki Marapas — February 3, 2015 — Fashion
The Lookbook for CAMP's Spring/Summer 2015 collection features models Eddie Pettersson and Mackii Toma on a snowy trip up in the mountains. Appropriately titled 'Cabin Fever,' the lookbook articulates the feeling we get when we know spring is just around the corner.
The girls deal with their "cabin fever" by doing each other's hair, drinking copious cups of tea and reading. Every once in a while, they venture out in the cold to play with the snow. Despite a general sense of listlessness, the girls do seem to be enjoying each other's company.
The collection is made up of vintage-looking separates that range from jersey shorts and knee socks to varsity sweaters and sweat pants. Looking like summer camp counselors from the 1970s, the girls imbue the lookbook with a sense of nostalgia.
The girls deal with their "cabin fever" by doing each other's hair, drinking copious cups of tea and reading. Every once in a while, they venture out in the cold to play with the snow. Despite a general sense of listlessness, the girls do seem to be enjoying each other's company.
The collection is made up of vintage-looking separates that range from jersey shorts and knee socks to varsity sweaters and sweat pants. Looking like summer camp counselors from the 1970s, the girls imbue the lookbook with a sense of nostalgia.
Trend Themes
1. Vintage-inspired Fashion - Opportunity for brands to create collections that evoke a sense of nostalgia and retro style.
2. Cabin Fever Fashion - Potential for brands to develop clothing lines that capture the cozy and relaxed vibe of being trapped indoors during winter.
3. Outdoor-inspired Fashion - Possibility for brands to design clothes that combine functionality and style for outdoor activities.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to incorporate vintage-inspired or cabin fever fashion into their collections.
2. Outdoor Recreation and Sports - Potential for outdoor brands to create outdoor-inspired fashion that caters to both functionality and style.
3. Publishing and Media - Opportunity for publishing companies to create content that showcases cabin fever fashion or vintage-inspired looks.
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