Big Mouth's Floating Par Pool Toy is for Grown-Up Play
Laura McQuarrie — April 14, 2017 — Art & Design
References: bigmouthinc & delish
Unlike most pool toys that are designed to keep kids entertained, this floating bar pool toy from Big Mouth targets adults. The Floating Tiki Swim Up Bar includes slots to keep seven cups or bottles afloat, as well as a larger built-in area for keeping drinks chilled.
The pool party accessory is styled like a bar, complete with signage and a space that resembles the behind-the-counter area where a bartender usually stands. As Big Mouth points out, these holsters could be used for many different kinds of drinks, including juice boxes, cans and bottles, making it a fun pool toy for the whole family.
Many products that have been traditionally marketed towards kids are now being refocused towards adults. The rise of kidult culture can also be seen in ball pits, water slides and even coloring books for adults.
The pool party accessory is styled like a bar, complete with signage and a space that resembles the behind-the-counter area where a bartender usually stands. As Big Mouth points out, these holsters could be used for many different kinds of drinks, including juice boxes, cans and bottles, making it a fun pool toy for the whole family.
Many products that have been traditionally marketed towards kids are now being refocused towards adults. The rise of kidult culture can also be seen in ball pits, water slides and even coloring books for adults.
Trend Themes
1. Adult-focused Pool Toys - Designing pool accessories specifically for adults provides a disruptive innovation opportunity in the pool toy industry.
2. Kidult Culture - The shift of traditionally kid-oriented products towards adults presents a disruptive innovation opportunity for various industries targeting the adult demographic.
3. Refocused Marketing - Rebranding and repurposing products traditionally marketed towards kids offers a disruptive innovation opportunity for businesses looking to tap into new markets.
Industry Implications
1. Pool Toy Industry - Creating innovative pool accessories targeting adult consumers can disrupt the traditional market and capture a new segment of buyers.
2. Entertainment Industry - Developing immersive experiences and products for the kidult culture trend can disrupt the entertainment industry by catering to the growing demand for adult-focused fun.
3. Consumer Goods Industry - Exploring the repurposing and rebranding of products from the children's market can create disruptive innovation opportunities for businesses in the consumer goods industry.
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