'Midnight Cafe' from Christopher Smith Features Ferocious Food
Michael Hines — September 5, 2010 — Art & Design
References: behance.net & behance.net
'Midnight Cafe' proves that when it comes to mutation, it is best to leave it to the Ninja Turtles and the X-Men. These ads were created by Christopher Smith for a fictional restaurant that serves mutant food.
I've never been intimidated by food before, but I'd be lying if I said that the confections in 'Midnight Cafe' didn't scare me. Simple food like a cheesburger or muffin can instantly be terrifying if you add a mutant mouth full of sharp teeth to them.
Looks like I won't be eating burgers for awhile -- thanks, 'Midnight Cafe.'
I've never been intimidated by food before, but I'd be lying if I said that the confections in 'Midnight Cafe' didn't scare me. Simple food like a cheesburger or muffin can instantly be terrifying if you add a mutant mouth full of sharp teeth to them.
Looks like I won't be eating burgers for awhile -- thanks, 'Midnight Cafe.'
Trend Themes
1. Mutant Food - Exploring the boundaries of food through the use of augmented and virtual reality to create an immersive dining experience that engages all senses.
2. Food Intimidation - Incorporating elements of fear in food and restaurant concepts to create an unconventional and unique dining experience.
3. Fictional Cuisine - Using storytelling and fictional elements to create alternate food universes and immersive dining experiences.
Industry Implications
1. Food and Beverage - Exploring unconventional food concepts, flavors, and presentation to attract and engage adventurous foodies and create an immersive dining experience.
2. Entertainment and Hospitality - Incorporating elements of fear and storytelling to create immersive and entertaining dining experiences that go beyond just good food.
3. Marketing and Advertising - Using creative storytelling and alternative universes to promote products and services in a unique and engaging way.
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