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90s Vintage

Start of a new decade makes grunge looks of the 90s outdatedly hip

Implications - With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
Trend Themes
1. 90s Vintage - The revival of 90s grunge fashion is showing a growing demand for vintage fashion.
2. Haute Punk Hybrids - The coalescence between punk rock and haute couture fashion presents further opportunities for disruptive innovation.
3. Faux Retro Hipster - Using faux retro imagery allows for innovative customization of fashion decades past, without sacrificing quality or authenticity.
Industry Implications
1. Fashion - Reviving past fashion trends and mixing them with new styles provides creative ways for fashion companies to set themselves apart from competition.
2. Advertising - Challenging traditional advertising campaigns by using unphotoshopped and models of all sizes and colors increases user engagement and interest.
3. Music - The resurgence of grunge music and its fashion counterparts allows musicians the opportunity to tap into nostalgia to attract audiences.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
14 Featured, 103 Examples:
3,921,915 Total Clicks
Date Range:
Sep 09 — Apr 10
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Faux Retro Hipster
Faux Retro Hipster
The American Apparel Spring 2010 Look Book Goes Back in Time
The American Apparel Spring 2010 look book has just been unveiled and -- no surprise here -- it's filled with imagery that pushes the envelope. Defying the trends being seen in campaigns of many other… MORE
Hipster Punk Fashion
Hipster Punk Fashion
The Democracy of Nevermind Holiday Collection is a Tasteful Take
If you’re looking for an edgier look this season, I suggest you take a gander at the Democracy of Nevermind Holiday collection. A tasteful blend of hipster style and punk pomp, it’s a more subdued take… MORE
Half-Shaved Pompadours
Half-Shaved Pompadours
Ash Stymest Blends 80s Punk & 50s Greaser for System Campaign
Ash Stymest is the model in this System campaign, and it’s a hot one. Photographer Karim Sadli photographs the tatted-up male model in the Korean label’s latest offerings, but it’s Ash Stymest’s half-shaved… MORE
Girlish Grunge Fashiontography
Girlish Grunge Fashiontography
The Young-Love Teen Vogue Editorial 'Finding Nirvana'
The grunge-inspired, all-American Teen Vogue editorial ‘Finding Nirvana’ revels in youthful bohemianism. Photographed by Horst Diekgerdes the shoot appears in the November 2009 edition of Teen Vogue. Model… MORE
Glam Rock Lookbooks
Glam Rock Lookbooks
People's Market Fall/Winter 2009 Ads Channel 90s Grunge
These photos are from the People’s Market Fall/ Winter 2009 lookbook. While the information available claims that the clothing takes its inspiration from the early 90s grunge movement, it feels as though… MORE
Belted, Draped Spring Style
Belted, Draped Spring Style
AF Vandevorst Spring 2010 Collection Layers Sheer, Embellished Neutral
The AF Vandevorst Spring 2010 collection shows that layering isn’t just for cold-weather seasons. These designs show sheer fabrics draped and layered atop neutral, breezy fabrics for an elegant shape that… MORE
Haute Punk Hybrids
Haute Punk Hybrids
Alice Rosati Makes High Fashion & Streetwear Collide for U Mag
Oil and water definitely do not mix and you would assume the same could be said for the worlds of punk rock and high fashion; however, time and time again we have seen that the two very different subcultures… MORE
Grunge-Inspired Photo Shoots
Grunge-Inspired Photo Shoots
Megan Fox's Nylon Pictorial Includes Fringe and Flannel
With Megan Fox's Nylon editorial, looking more like she was rescued from the nearest Salvation Army than the sex-symbol that she is, the young starlet broods and stares seductively while decked out in… MORE
Gray Scale Grunge Glam
Gray Scale Grunge Glam
The Gala Gonzalez Debut Collection With Adolfo Dominquez
What would it be like to be an internationally renowned blogger and stylist with the rock ‘n’ roll style sense to be snatched up by a Spanish label and have your designs made into reality? It’s a mouthful,… MORE
Studded Pant Pictorials
Studded Pant Pictorials
Boho-Rocker Chic Modeled by Alyona Osmanova in Flair Magazine
Rock chick fashions with a bohemian touch are modeled by stunner Alyona Osmanova in Flair Magazine. The October 2009 issue showcases layered and draped fashions with a lot of leather styled by Clare Richardson.… MORE
Vagabond Menswear
Vagabond Menswear
Byblos Creates Shabby Layered Looks for Fall 2009
Italian designer Byblos knows menswear, and for Fall 2009, it’s apparently all about layers and shabby hobo-chic style. The Byblos designs include chunky sweaters, colored knits, and super long scarves.… MORE
Motley Layered Fashion
Motley Layered Fashion
Grazia Magazine Features Super Fall Layering
Keep your heavy coats in the back of your closet. As shown in Grazia Magazine UK’s editorial spread, fall layering is much cooler, with mega chunky sweaters, finer knits, and basic tees—in multiples. Shot… MORE
Stratospheric Layered Fashion
Stratospheric Layered Fashion
The Lonneke Engel Elle Italia 'Stratific Azioni' Editorial
An effective way to sport the season’s cozy knits is by flying through the air in an almost godly way, which is the case for the Lonneke Engel Elle Italia spread. Called ‘Stratific Azioni,’ the Lonneke… MORE
play_circle_filledBubble Hem Hoodies
Bubble Hem Hoodies
Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear
This Xampagne Autumn/Winter 2009 campaign features a number of conservative separates and outerwear choices for men, but it's the bubble hem hoodie in the first image that has caught my eye. This stellar… MORE

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Peaches 'N' Cream Photography
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12 Wind-Swept Fashion Features
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From Tornado Hair to Wind Tunnel Photo Shoots
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Lionel Guyou's 80s Redux Photoshoot for Twist Magazine
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Rocker Chic Platforms
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Hipster Aboriginal Pendants
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60 Punk Rock-Inspired Goodies
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Models Stir-Up a Little Trouble in the Barneys CO-OP Fall 2009 Catalogue
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Just Cavalli's Spring 2010 Collection Channels a 90s Courtney Love
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Rumours Swirl as a Potentially Balding Megan Fox Still Looks Hot
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Telfar Spring 2010 Takes Hobo Chic to New Heights (or Depths?)
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