Thomas Lohr Captures the Wild Ones for Soma Magazine
References: somamagazine & thefashionisto
Celebrating youth and fun, Wild Ones by photographer Thomas Lohr captured model Dan Felton for Soma Magazine.
The Soma Magazine spread by Thomas Lohr shows Dan Felton running through the streets and spending some time reflecting. It’s a cool collection of black-and-white images that doesn’t exactly live up to its name of ‘Wild Ones’ but does make you feel good.
Take a look at the fun Soma Magazine spread above.
Implications - Products that feature a bolder style are appealing to those who want to make a statement with their looks. Consumers looking to stand out are attracted to pieces that are more than just an attractive image. Companies could focus on this desire for differentiation in order to increase their appeal.
The Soma Magazine spread by Thomas Lohr shows Dan Felton running through the streets and spending some time reflecting. It’s a cool collection of black-and-white images that doesn’t exactly live up to its name of ‘Wild Ones’ but does make you feel good.
Take a look at the fun Soma Magazine spread above.
Implications - Products that feature a bolder style are appealing to those who want to make a statement with their looks. Consumers looking to stand out are attracted to pieces that are more than just an attractive image. Companies could focus on this desire for differentiation in order to increase their appeal.
Trend Themes
1. Bold Fashion Statements - Consumers are attracted to products that feature a bolder style in order to stand out and make a statement with their look, creating an opportunity for companies to differentiate themselves.
2. Youthful Celebrations - The celebration of youth and fun is a trend in fashion and could inspire companies to develop products that target this demographic.
3. Black-and-white Photography - Black-and-white photography is a trend in fashion photography that could inspire other industries to experiment with monochromatic imagery.
Industry Implications
1. Fashion - The fashion industry has an opportunity to differentiate itself by developing products that feature a bolder style to attract consumers who want to make a statement with their look.
2. Beauty - The beauty industry could develop products that celebrate youth and fun in order to appeal to younger demographic.
3. Photography - The trend of black-and-white photography in fashion could inspire other industries to experiment with monochromatic imagery in their marketing campaigns.
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