Fanny packs and other old school accessories become luxury fashion goods
Implications - The 80s revival is in full swing and that means everything from fanny packs to visors are back on the fashion scene. While in the 80s and 90s hip-slung wallets, plastic head-toppers and multicolored socks were shunned by fashionistas, today they have found a new market in high fashion.
Trend Themes
1. Retro Revival - The rise of retro revival products continues with an 80s trend making a comeback in fashion, creating disruptive innovation opportunities in both old school and modern fashion.
2. Functional Fashion - Fanny packs and head-toppers have become luxury fashion goods with new functions like storing iPhones and being hands-free, creating innovation opportunities in fashion technology.
3. Nostalgia Marketing - Consumers react positively to vintage-inspired products regardless of what era the product emulates, creating marketing opportunities to capitalize on nostalgia for a simpler time.
Industry Implications
1. Fashion - Reviving old 80s trends and vintage-inspired products present an opportunity for fashion brands to attract older consumers with a penchant for nostalgia.
2. Technology - Functional fashion has created a disruption in the technology that can be offered as add-ons to classic items like fanny packs and head-toppers, presenting opportunities for wearable tech development.
3. Marketing - Nostalgia marketing is an effective technique to rebrand old products in innovative ways, creating an opportunity in image and brand management.
9 Featured, 47 Examples:
2,127,122 Total Clicks
Date Range:
Jan 09 — Mar 10
Trending:
Hot
Consumer Insight Topics:
