The Bonfire Jewelry Line Balances Ancient Themes With Modern Designs
Robyn Currie — October 21, 2009 — Fashion
References: etsy & coolhunting
What do you get when you take an already creative mind and spirit and mix it with the teachings and learnings of a reservation in Eastern Canada? You get BonFire Jewelry making waves all over the world.
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Implications - This jewelry line takes a modern design and imbues it with a vintage touch. Consumers are attracted to these types of products as they provide a sense of nostalgia for past times. In stimulating this emotion amongst buyers, companies are then able to form more of a bond with their customers and make it easier to sell future products.
Created Rachel Hawkes birthed the line while building a health center on a reservation in Nova Scotia, Canada. The lazer-cut acrylic pendants feature feathers, teepees and animals all on hand beaded strings.
Implications - This jewelry line takes a modern design and imbues it with a vintage touch. Consumers are attracted to these types of products as they provide a sense of nostalgia for past times. In stimulating this emotion amongst buyers, companies are then able to form more of a bond with their customers and make it easier to sell future products.
Trend Themes
1. Modernized Nostalgia - Opportunity for companies to incorporate vintage elements into modern designs to evoke nostalgia and form stronger bonds with customers.
2. Indigenous-inspired Jewelry - Demand for jewelry featuring indigenous themes and designs, offering opportunities for designers to create unique and culturally significant pieces.
3. Sustainable Accessories - Increasing interest in eco-friendly fashion accessories, encouraging the development of jewelry made from ethically sourced materials.
Industry Implications
1. Fashion and Accessories - Companies in the fashion and accessories industry can explore modern vintage designs and indigenous-inspired jewelry to cater to customers seeking unique and culturally significant pieces.
2. E-commerce - Online retailers can tap into the growing trend of sustainable accessories, offering a wide range of eco-friendly jewelry options to environmentally-conscious consumers.
3. Indigenous Art and Crafts - Businesses specializing in indigenous art and crafts can expand their offerings by incorporating modern design elements and creating jewelry pieces that bridge traditional and contemporary aesthetics.
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