A-Morir Creates Chic (Yet Bug-Like) Eye Accessories
Robyn Currie — August 25, 2009 — Fashion
References: hypebeast
High end eyewear has always been a little cutting edge to say the least, what with its rubies, diamonds, and those silly shutters some were sporting awhile back. Now A-Morir has brought eyewear to a new level with studded sunglasses.
The Barracuda (as they are known) are hand crafted, and boast a fully studded exterior and claim to be comfortable when actually removed from the case and placed on the face. In fact you can check out Rihanna rockin’ a pair in Jay-Z’s ‘Run This Town’ video. These bad boys (which can only be pre-ordered at the moment) are available in black, gold and silver, and are a guaranteed winner for the best insect lookalike eyewear contest.
The Barracuda (as they are known) are hand crafted, and boast a fully studded exterior and claim to be comfortable when actually removed from the case and placed on the face. In fact you can check out Rihanna rockin’ a pair in Jay-Z’s ‘Run This Town’ video. These bad boys (which can only be pre-ordered at the moment) are available in black, gold and silver, and are a guaranteed winner for the best insect lookalike eyewear contest.
Trend Themes
1. Studded Eyewear - Disruptive innovation opportunity: Develop new materials and techniques to create studded eyewear that is both fashionable and comfortable.
2. Insect-inspired Eyewear - Disruptive innovation opportunity: Design sunglasses that mimic the appearance of insects, appealing to avant-garde fashion enthusiasts.
3. Luxury Sunglasses - Disruptive innovation opportunity: Integrate precious gemstones and unique features into luxury sunglasses, catering to the high-end fashion market.
Industry Implications
1. Eyewear Manufacturing - Disruptive innovation opportunity: Utilize cutting-edge technology, such as 3D printing, to create studded sunglasses with intricate designs.
2. Fashion Accessories - Disruptive innovation opportunity: Collaborate with fashion designers to create insect-inspired eyewear that complements their runway collections.
3. Jewelry Industry - Disruptive innovation opportunity: Explore the fusion of jewelry and sunglasses, incorporating gemstones and precious metals into luxury eyewear.
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