'Jersey Shore' ignites a hotbed of cheeky creativity
Implications - MTV's 'Jersey Shore' has inspired a wave of attention in mainstream pop culture, and savvy creatives are capitalizing on the chance to finally win the youth market with spin-off mobile apps, crafts and mash-ups. Celebrity makeovers and Facebook fan activism only fuel the 'Jersey Shore' fire further.
Trend Themes
1. Celebrity Endorsement - Consumers embrace products that are celebrity-endorsed; it allows them to feel connected to their icons. Companies can utilize celebrity endorsement in their advertising to appeal to specific target markets.
2. Reality Show-inspired Merchandise - Dedicated audiences of reality TV shows are willing to purchase merchandise that is inspired by or associated with the show, creating opportunities for brands to create and sell related products.
3. Satirical Depictions of Popular Culture - Satirical depictions of popular culture generate buzz and online engagement, reinterpreting the cultural touchstones that shape our society.
Industry Implications
1. Fashion - Reality shows are serving as a launching pad for fashion lines and clothing designers who are hoping to cash in on the audience's enthusiasm for the show's signature looks.
2. Entertainment - Reality TV programming is fueling the growth of a wide range of merchandise and entertainment options, providing a broad range of opportunities for entrepreneurs and established media companies alike.
3. Consumer Goods - As reality TV shows continue to grow in popularity, audiences are increasingly interested in purchasing goods that are related to the show, including clothing, toys, and fragrances.
11 Featured, 51 Examples:
852,557 Total Clicks
Date Range:
Jan 10 — Mar 10
Trending:
Warm
Consumer Insight Topics:
