Clever advertisers are turning unique packaging into works of art
Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
Trend Themes
1. Art-inspired Packaging - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics, providing a disruptive innovation opportunity for brand marketers to differentiate and stand out on store shelves.
2. Retro Marketing - Retro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers, creating an opportunity for brands to play on nostalgia and evoke an emotional response from consumers.
3. Limited Edition Collaborations - Limited edition collaborations between well-known brands provide an opportunity to create unique and desirable products, benefiting both industries involved while generating excitement and buzz amongst various consumer groups.
Industry Implications
1. Packaging Design - Packaging design focused on art, unique branding tactics, and collaborations between brands are creating new opportunities for designers and brand marketers.
2. Beverage Industry - The beverage industry has been particularly notable in implementing art-inspired packaging, limited edition collaborations, and retro marketing to stay relevant and appeal to consumers.
3. Fashion Industry - Many fashion brands have collaborated with beverage companies to create limited edition bottles, providing a unique opportunity for both industries to create desirable products and leverage each other's consumer bases.
10 Featured, 74 Examples:
2,235,842 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Warm
Consumer Insight Topics:
