10. Deep 2009 Summer Look Book Helps the Fashionably Challanged
Christina Butty — June 12, 2009 — Marketing
For men who have trouble putting themselves together 10. Deep presents it’s Summer 2009 Look Book.
Featuring complete outfits from head to toe, this book will help even the most fashionably challenged man to get it together.
Titled, “The Summer of No Love”, it features a fun graphic on the front of a woman with her chest exploding.
Implications - Whether hand-drawn or digitally rendered, comic book illustrations and pop art have made a comeback. These comics inspire childhood nostalgia and whimsy, which resonated with recession-affected individuals. The fashion industry's supermodels have become the real-life, modern-day versions of comic-book superheroes, and infusing pop-art styling into fashion editorials and lookbooks makes this connection overt.
Featuring complete outfits from head to toe, this book will help even the most fashionably challenged man to get it together.
Titled, “The Summer of No Love”, it features a fun graphic on the front of a woman with her chest exploding.
Implications - Whether hand-drawn or digitally rendered, comic book illustrations and pop art have made a comeback. These comics inspire childhood nostalgia and whimsy, which resonated with recession-affected individuals. The fashion industry's supermodels have become the real-life, modern-day versions of comic-book superheroes, and infusing pop-art styling into fashion editorials and lookbooks makes this connection overt.
Trend Themes
1. Pop-art Styling in Fashion - Integrating pop-art styling in lookbooks and fashion editorials allows for overt connections between fashion and comic-book superheroes.
2. Complete Outfit Lookbooks - The trend of providing complete outfits in lookbooks offers a solution for men who struggle with fashion and opens up opportunities for businesses that offer styling services.
3. Comic Book Inspired Design - Reintroducing comic book illustrations and pop art in fashion allows for childhood nostalgia and whimsy, which can appeal to recession-affected individuals.
Industry Implications
1. Fashion Industry - By infusing pop-art styling into lookbooks and fashion editorials, the industry can target a wider audience and stand out in a competitive market.
2. Styling Services - The trend of providing complete outfits in lookbooks opens up opportunities for businesses that offer styling services to help men who struggle with fashion.
3. Art and Design - The reintroduction of comic book illustrations and pop art in fashion creates opportunities for artists and designers to collaborate with fashion brands and provide unique designs.
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