People's Market Fall/Winter 2009 Ads Channel 90s Grunge
Christina Butty — September 19, 2009 — Marketing
References: peoples-market & hypebeast
These photos are from the People's Market Fall/ Winter 2009 lookbook. While the information available claims that the clothing takes its inspiration from the early 90s grunge movement, it feels as though there is a glam rock look to the photos with the skinny jeans and dark eye makeup.
People's Market is a clothing line created by Dexter Wong, an eighties graduate from Central St. Martins in New York.
Implications - Looking at these style offerings, I think it's pretty safe to say that the iconic decade's left an impression on him.
I'm not complaining though; I'd love to rock a red bomber jacket.
People's Market is a clothing line created by Dexter Wong, an eighties graduate from Central St. Martins in New York.
Implications - Looking at these style offerings, I think it's pretty safe to say that the iconic decade's left an impression on him.
I'm not complaining though; I'd love to rock a red bomber jacket.
Trend Themes
1. 90s-inspired Fashion - Brands should consider creating clothing lines that embody the fashion trends of the 90s such as grunge and glam rock.
2. Gender-neutral Clothing - Designers can explore the potential for more androgynous looks, such as skinny jeans, in their lines, making it more appealing to a wider range of consumers.
3. Retro Marketing Campaigns - Brands can tap into nostalgia by creating advertising campaigns that evoke the fashion trends and styles of the 90s.
Industry Implications
1. Fashion - The fashion industry should consider these trends and create more clothing lines that embody the 90s grunge and glam rock fashion trends.
2. Beauty - There is an opportunity for the beauty industry to create makeup lines that emphasize dark, dramatic eye makeup.
3. Marketing and Advertising - Marketing departments should consider building campaigns that evoke nostalgia and embody the fashion trends of the 90s, particularly glam rock and grunge.
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