Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear
Marissa Brassfield — September 26, 2009 — Marketing
References: xampagne.brandic.jp & thefashionisto
This Xampagne Autumn/Winter 2009 campaign features a number of conservative separates and outerwear choices for men, but it's the bubble hem hoodie in the first image that has caught my eye. This stellar cold-weather choice looks like a hybrid between 90s lumberjack grunge and the bubble hems we saw so frequently in women's fashion during the early 00s.
The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa.
The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa.
Trend Themes
1. Bubble Hem Fashion - Incorporate bubble hem elements into different clothing categories, creating unique designs bridging different eras.
2. Gender-fluid Clothing - Create diverse clothing options that blur the traditional boundaries of what is considered menswear and womenswear.
3. Hybrid Fashion - Explore combining elements from different fashion categories or eras to create new and exciting clothing designs.
Industry Implications
1. Apparel Industry - Incorporate bubble hem features into different garments or create gender-inclusive clothing pieces.
2. Fashion Photography Industry - Experiment with incorporating different styles and eras into fashion photo shoots.
3. Fashion Video Advertising Industry - Explore creating fashion campaigns or advertisements that combine different styles and eras to stand out from competitors.
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