The school yard becomes a source of nostalgic stimulation
Implications - There is no question that nostalgia in marketing can evoke powerful emotions among consumers. In addition to referencing past decades and giving products and services a retro spin, brands are going further back in time, using the compelling childhood symbol of the playground to appeal to consumer sentiment.
Trend Themes
1. Nostalgia Marketing - Brands are using past decades and childhood symbols to appeal to consumer sentiment.
2. Technological Integration Into Playgrounds - New technology, such as the Smartground by Tamer Nakisci, is being incorporated into playgrounds to appeal to children's interests.
3. Adult Playground Inspiration - Designers are creating furniture and architecture inspired by childhood playgrounds to appeal to older people who want to feel young at heart.
Industry Implications
1. Toy and Game Industry - Trends in nostalgic marketing and technological integration into playgrounds can offer new opportunities for toy and game producers to tap into in order to stay relevant.
2. Architecture and Design Industry - Designers can find new opportunities by creating adult versions of playground-inspired furniture and architecture.
3. Home Decor Industry - Rugs inspired by childhood games, such as the Hopscotch Rug by A/R Studio, can be marketed to appeal to adults looking for unique and playful home decor options.
12 Featured, 65 Examples:
2,340,797 Total Clicks
Date Range:
Jan 09 — Mar 10
Trending:
Warm
Consumer Insight Topics:
