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Jungle Gym Regression

The school yard becomes a source of nostalgic stimulation

Implications - There is no question that nostalgia in marketing can evoke powerful emotions among consumers. In addition to referencing past decades and giving products and services a retro spin, brands are going further back in time, using the compelling childhood symbol of the playground to appeal to consumer sentiment.
Trend Themes
1. Nostalgia Marketing - Brands are using past decades and childhood symbols to appeal to consumer sentiment.
2. Technological Integration Into Playgrounds - New technology, such as the Smartground by Tamer Nakisci, is being incorporated into playgrounds to appeal to children's interests.
3. Adult Playground Inspiration - Designers are creating furniture and architecture inspired by childhood playgrounds to appeal to older people who want to feel young at heart.
Industry Implications
1. Toy and Game Industry - Trends in nostalgic marketing and technological integration into playgrounds can offer new opportunities for toy and game producers to tap into in order to stay relevant.
2. Architecture and Design Industry - Designers can find new opportunities by creating adult versions of playground-inspired furniture and architecture.
3. Home Decor Industry - Rugs inspired by childhood games, such as the Hopscotch Rug by A/R Studio, can be marketed to appeal to adults looking for unique and playful home decor options.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 65 Examples:
2,340,797 Total Clicks
Date Range:
Jan 09 — Mar 10
Trending:
Warm

Featured Examples

Dangerous Retro Playhouses
Dangerous Retro Playhouses
Playgrounds from the 70s are Modern Bad Ideas
The best part about being a kid was being able to play in a playground and not look like a complete creep. These playgrounds from the 70s are the perfect way to reflect on childhood. Everything in the… MORE
Playground-Inspired Architecture
Playground-Inspired Architecture
Salzburg's Lanserhofwiese is Colorfully Playful
The Lanserhofwiese (try saying that three times fast) in Salzburg by Wimmer Zaic Architects is a refreshing cure to high density urban housing. The building’s design is more playful than the playground… MORE
Sci-Fi Playgrounds
Sci-Fi Playgrounds
DesignWorks' Nexus Core System is for Gen X Kids
Designworks’ Nexus playground system is especially designed with a sci-fi aesthetic for Gen X kids to spend their free time in a new and fun way. The Nexus Core is the centerpiece of the Nexus product… MORE
Tropical Tire Swings
Tropical Tire Swings
Recycled Creations' Designs Include Bird Planters & Playground Equipment
Jeff Lehman’s business, Recycled Creations, turns old tires into colorful tropical bird planters, recycled tire horse swings, standing tire planters, and other items. Each unique item is handcrafted from… MORE
Swirling Sculptured Playgrounds
Swirling Sculptured Playgrounds
Caracool Slides Children to Spiraling Wonderland
Indulge your childrens’ imaginations and adventurous pursuits with a brilliant playground designed by Joel Escalona, Caracool. The joyful concept subtly incorporates a spacious slide energised by stripes… MORE
Blurry Playground Shoots
Blurry Playground Shoots
'Hover' by Svetlana Safin Shows Adults Having Fun like Kids
'Hover' by Svetlana Safin is a photo shoot that captures childhood fun on the playground. The models swing from swing sets and jump from rope ladders in a park setting that makes me instantly think of… MORE
Hipster Playground Shoots
Hipster Playground Shoots
The Hernan Paganini Gopalermo Magazine Spread Welcomes July
Although I love dark, gritty, glamorous photoshoots, there’s nothing like a vibrant one to lift your spirits, preparing you for the spring season like the Hernan Paganini GoPalermo magazine editorial does.… MORE
Outdoor Playgrounds for Internet Game Play
Outdoor Playgrounds for Internet Game Play
‘Smartground' by Tamer Nakisci
Children do not go outside as much as they used to but, if the ‘Smartground’, a playground connected to the internet, by Tamer Nakisci becomes the standard, children will beg to go to the park. When a… MORE
Kid-Friendly Street Art
Kid-Friendly Street Art
'Playground Love' by Above Channels Bubble-Blowing Childhood Innocence
Who says street art has to be subversive? 'Playground Love' by Above is a Valentine's Day-themed piece placed on a playground. It depicts a young girl blowing heart-shaped bubbles and a boy jumping high… MORE
Projected Hopscotch Courts
Projected Hopscotch Courts
The Dream Beam Eliminates Chalked-Up Sidewalks
Are kids actually still playing traditional games after being spoiled with high-tech toys such as Wii’s and Nintendos? Transforming the old for the new, designer Hey-Lim Jeon came up with the Dream Beam.… MORE
Playground-Inspired Rugs
Playground-Inspired Rugs
The Hopscotch Rug by A/R Studio is Kid Approved
Now you can feel like a child again with the Hopscotch Rug. I never understood hopscotch, but I do understand rugs. And friends, this Hopscotch rug is badass. Children who are home schooled don’t have… MORE
Playground-Inspired Seating
Playground-Inspired Seating
The Swing Bench Lets Adults Play Like Children Again
Up-and-comer Sang-Hoon Lee is a young industrial designer specializing in Design Management and 3-D modeling. Based in Seoul, South Korea, the designer’s latest work is a modernized version of the old… MORE

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Great Geometric Carpets
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Volcano-Shaped Architecture
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Renzo Piano Defies Nature With the 'Vulcano Buono'
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Waterfront Playgrounds
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The Brewery Site in Copenhagen Will Have Fun For Young and Old
Tween Fitness Playgrounds
Tween Fitness Playgrounds
Playnetix Tumbler by Clifford Couvillon Promotes Playful Health
Scented Playgrounds
Scented Playgrounds
Ernesto Neto Delves Into Childhood Imagination with His Art
Impromptu Playgrounds
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San Franciso Pranksters Install Swings on BART Trains
iPhone Cases for Gearheads
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String-Inspired Playground Equipment
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Elementary School Features Continuous Steel 'Thread'
Slides in the Work Place
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Extremely Fun Downward Spirals for Sheffield Office Workers
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29 Unusual Valentine's Day Innovations
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Graffitied Love Declarations
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This Valentine's Day, Express Yourself With Aerosol
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The Reflex3 Swings and Rocks in Sleek Style
Valentine's Day Graffiti
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This Sappy Street Art isn't for Sourpusses
Animal Floor Coverings
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The Monster Skin Rug is Creepy but Cuddly
Furniture From Old Tires
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Repurposed Rubber Makes Posh Poufs
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Heart-Shaped ‘Mua' Swings
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Nature-Inspired Playground Equipment
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The Leaf Swing
Lighting for Math Whizzes
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Recycled Tire Fashion
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The DIY Re-Tyre Lounger
3D Illusion Chalk Drawings II
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DIY Persian Rugs
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The Recyclable Puzzleperser
Chalkboard Piggy Banks
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