F***ing Awesome's Anti-Model Photoshoot is Really Awesome
Robyn Currie — September 16, 2009 — Fashion
References: fuckingawesome.net & hypebeast
Fashion line F***ing Awesome not only has a stellar name, but also a bevy of t-shirts to back up the claim their moniker makes. Having just launched their 2009 Fall/Winter line, F***ing Awesome’s anti-model photoshoot raises the bar with regards to who you choose to promote your clothes.
With subjects for the anti-model photoshoot range from old men with beards who appear as though they have been around the block once or twice, to a young man who looks as though he could have a weapon concealed under his t-shirt. All of the designs on the shirts are rad, making this a ‘must-have’ fashion line.
With subjects for the anti-model photoshoot range from old men with beards who appear as though they have been around the block once or twice, to a young man who looks as though he could have a weapon concealed under his t-shirt. All of the designs on the shirts are rad, making this a ‘must-have’ fashion line.
Trend Themes
1. Anti-model Fashion - Disruptive innovation opportunity: Explore unconventional models to challenge traditional beauty standards and create a unique brand image.
2. Edgy Photoshoots - Disruptive innovation opportunity: Push boundaries with visually striking and controversial photoshoots to capture attention and differentiate from competitors.
3. Rad T-shirt Designs - Disruptive innovation opportunity: Embrace bold and unconventional graphic designs to appeal to a niche market and stand out in the crowded fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Experiment with alternative marketing strategies and unconventional models to attract a new wave of customers.
2. Photography - Disruptive innovation opportunity: Offer unique and edgy photoshoot concepts to cater to fashion brands looking to push boundaries and make a statement.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with fashion brands to create unconventional and visually striking t-shirt designs that resonate with rebellious consumers.
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