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Selling Mystique

Exclusionary and elusive experiences appeal to consumers

Implications - Exclusivity remains at the top of what is appealing and sexy in the minds of consumers, despite the recession. They want to feel as if they are a part of a select elite group, even if it is only a temporary illusion. The more privileged a consumer feels for having access to a product or service, the more the added level of mystique will sell.
Trend Themes
1. Exclusivity - Exclusivity remains a key trend that appeals to consumers in search of status symbols or unique experiences.
2. Secret Spaces - Consumers are drawn to hidden or exclusive spaces that offer a sense of intrigue, mystery, and exclusivity.
3. Personalization - Customers are seeking customized experiences that cater to their unique interests, preferences, and tastes.
Industry Implications
1. Luxury Home Design - Home design companies can develop innovative products that transform traditional spaces into secret, high-end sanctuaries.
2. Exclusive E-commerce - Retailers can capitalize on the exclusivity trend by offering invite-only shopping experiences that create a sense of elite membership.
3. Mystery Restaurants - Restaurants can offer unique dining experiences by creating hidden or secret dining spaces that create a sense of intrigue, exclusivity, and adventure.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 56 Examples:
2,152,900 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hidden Kitchens
Hidden Kitchens
Troy Adams Design's Concept Keeps Appliances Under Cover
The gallery shows Troy Adams Design’s amazing futuristic concept for a “kitchen within a kitchen.” Actually, you’d hardly know a kitchen even existed because it’s hidden. Think you’re seeing a simple… MORE
Dark Room Dining
Dark Room Dining
O'Noir Toronto Restaurant Lets You Enjoy Dinner Without Seeing it (UPDATE)
Foodies can take their dining experience to a whole new level when they dine at the recently opened O'Noir in Toronto, the sister location to O'Noir in Montreal. O'Noir Toronto allows patrons to dine… MORE
play_circle_filledHidden In-House Hideaways
Hidden In-House Hideaways
Creative Home Engineering Creates Clandestine Doorways
“A thief cannot burglarize a room he can’t find,” is the old saying, and it’s hard to argue with that logic. Creative Home Engineering is a company that specializes in designing and installing… MORE
play_circle_filledInvite-Only Jewelry Shops
Invite-Only Jewelry Shops
Scott Kay's Exclusive 'SK66' Flagship Boutique
One way to market your product is to make it exclusive. Achieving that can be difficult. Restricting access to your product is the most extreme way to do so. Scott Kay is going to open a new jewelry shop,… MORE
Secret Sushi Bars
Secret Sushi Bars
Uo Japanese Restaurant Can't Be Seen From the Street
How do you eat at a restaurant you can’t find? Well, I guess you wait for articles like this to pop up. Having opened quietly on the second floor of an unmarked building at the beginning of October, the… MORE
Secret Location Dining
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
It may be hard to find a restaurant where the locations are hidden, the menus change and the invitations are top secret, but CharliesBurgers.ca isn’t about making it easy for you. In fact, the website… MORE
Hidden Campaigns
Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets. The campaign involves putting a stick that looks like a… MORE
play_circle_filledHidden Garages
Hidden Garages
Lamborghini Luxury Parking Spots
At first glance, this looks like a typical, attached garage with a Lamborghini parked in it and two more in the brick driveway. But wait... with a subtle rumble, the ground starts to move and the luxury… MORE
Exclusive Ongoing Fiestas
Exclusive Ongoing Fiestas
'50 Parties' Project by Ryan McGinness Studios is Absolutely Epic
If you think your parties are epic, try the invite-only '50 Parties' project from Ryan McGinness Studios on for size. These super-exclusive soirees require a guest card for admittance and have a Twitter… MORE
Couture Clubs
Couture Clubs
Invite-Only HauteLook.com Holds Premium Private Fashion Sales
HauteLook.com is an exclusive club that organizes 24-72 hour private online sales of premium fashion and luxury lifestyle brands. Each day, Haute Look sends an e-mail notifying members of the latest sales,… MORE

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