The Black Sense Market Collection is Dangerously Cool
Robyn Currie — October 22, 2009 — Fashion
References: supersense.jp & highsnobiety
What do you do to celebrate your anniversary? If you are Sense Magazine, you team up with some of the raddest designers and create the Black Sense Market Collection.
According to HighSnobiety.com they worked with brands including “visvim, mastermind Japan, Bedwin, Tenderloin, Yves Saint Laurent, Foot The Coacher, SASQUATCHfabrix and Mountain Research.†The entire Black Sense Market Collection was kept entirely in black, and features some bold pieces.
Implications - One of the biggest fads of the last few years has been the rise of 'hipster' style and attitude. One of the best ways for a company or brand to capitalize on this craze is by featuring items and products that are clearly influenced by the movement, but still contain strong elements of traditional, conventional style.
According to HighSnobiety.com they worked with brands including “visvim, mastermind Japan, Bedwin, Tenderloin, Yves Saint Laurent, Foot The Coacher, SASQUATCHfabrix and Mountain Research.†The entire Black Sense Market Collection was kept entirely in black, and features some bold pieces.
Implications - One of the biggest fads of the last few years has been the rise of 'hipster' style and attitude. One of the best ways for a company or brand to capitalize on this craze is by featuring items and products that are clearly influenced by the movement, but still contain strong elements of traditional, conventional style.
Trend Themes
1. Undercover Hipster Style - Creating items and products that blend hipster influences with traditional style.
2. Collaborative Designer Collections - Working with multiple brands to create a unique and cohesive collection.
3. Monochromatic Fashion - Creating collections entirely in black for a bold and stylish look.
Industry Implications
1. Fashion - Opportunity for designers to create hipster-inspired collections that appeal to the mainstream market.
2. Retail - Opportunity for retailers to curate collections that cater to the hipster demographic.
3. Marketing - Opportunity for marketers to tap into the hipster trend by promoting and selling hipster-inspired styles.
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