MaxMara SS09 Campaign Channels John Travolta in Grease
References: trendhunter
Remember John Travolta’s hairstyle in Grease? The slicked back sides, with the overflowing puff in front that Danny Zucko, Kenickie and the rest of the T-Birds wore? Well, that look is back, but this time, it’s for the ladies.
In their Spring/Summer 2009 ad campaign, MaxMara had the locks of their ladies twisted into these masculine bouffants, a feminine twist on the look John Travolta made so famous in the 1978 musical flick.
The MaxMara SS09 print ads were shot by British fashion photographer Craig McDean, and featured models Lakshmi Menon and Eniko Mihalik.
Masculine or androgynous fashions for women have been a recurring theme in the last year. Check out a few more examples below.
In their Spring/Summer 2009 ad campaign, MaxMara had the locks of their ladies twisted into these masculine bouffants, a feminine twist on the look John Travolta made so famous in the 1978 musical flick.
The MaxMara SS09 print ads were shot by British fashion photographer Craig McDean, and featured models Lakshmi Menon and Eniko Mihalik.
Masculine or androgynous fashions for women have been a recurring theme in the last year. Check out a few more examples below.
Trend Themes
1. Masculine Fashion for Women - Opportunity for clothing brands to create and market gender-fluid fashion lines.
2. Revival of Retro Hairstyles - Opportunity for hairstylists and salons to offer greaser-inspired hairstyles for women.
3. Gender-blurring Advertising Campaigns - Opportunity for advertisers to challenge traditional gender norms by featuring androgynous hairstyles in their ads.
Industry Implications
1. Clothing Brands - Disruptive innovation opportunity: Design gender-fluid clothing lines that cater to a broader audience.
2. Hairstylists and Salons - Disruptive innovation opportunity: Offer retro-inspired greaser hairstyles for women, tapping into the nostalgia market.
3. Advertising Agencies - Disruptive innovation opportunity: Create gender-blurring advertising campaigns that challenge traditional gender roles and stereotypes.
6.4
Score
Popularity
Activity
Freshness
