This collection of social media retail innovations show the various ways that networking is permeating the real world as an effective tool for not only connecting shoppers to brands but also shoppers to shoppers. The modern consumer is becoming more conscious about the items they buy, which is a driving force behind social media retail that allows them to discuss products or even see what others in their networks have purchased.
Brands are implementing the social media retail aspect into both online and offline shopping experiences, and even adopting the design of social networks into eShops and beyond. What's clear is that consumers are today more than ever looking to make shopping as social as possible even if they're shopping solo.
30 Social Media Retail Innovations
From Crowdsourced Fashion Retail to Social Media-Based Shops:
Michael Hemsworth — Aug 14, 2014 — Marketing
30
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
29
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
28
Sweet Selfie Deliveries
Founder James Middleton Says Boomf's Next Step is Tricycle Delivery
27
Social Media-Reserving Car Purchases
The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
26
Selfie Sharing Branding
Olapic Uses Selfies to Explain Customer Purchasing Habits to Clients
25
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
24
Social Media Makeup Shops
This Concept Store Sells the Most Popular Make-Up on the Internet
23
Sweetheart Pharmacy Interiors
This Madrid Pharmacy Features a Romantic Ode to Health
22
Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
21
Pinboard Web Shops
'Amazon Collections' is a Pinterest Look-Alike
20
Social Media-Inspired Shops
The Online Startup 'Keep' Lets You Buy Items You See on Instagram
19
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
18
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
17
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
16
Social Shopping Apps
The Fun Feature on Alibaba's Tmall App Tags Visible Brands in Photos
15
Social Media Shopping Platforms
Facebook and Shopify Now Allow Users to Buy and Sell Poducts
14
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
13
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
12
Social Media Shopping Carts
#AmazonCart Lets You Add Items to Checkout Later from Twitter
11
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
10
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
9
Social Media Shopping Platforms
Nathan Hubbard is Looking to Introduce Twitter Shopping
8
Social Media Gift Cards
'You Got a Gift' Sends eGift Cards by Email, SMS and Facebook
7
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
6
Immediate Access Shopping Apps
Amazon Flow Gives Users the Ability to Scan Anything, Anywhere
5
Mobile B2C Communities
JD.com's App Connects Shoppers and Vendors Through Social Media Posts
4
Social Media eCommerce Services
'SnapMe' Enables Instagram Shopping Directly from a Feed
3
Fashion-Focused Purchasing Apps
'Trendabl' Allows You to Find and Buy Your Dream Wardrobe
2
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
1
Photo-Based Retail Services
Hashbag's Marketplace Service Identifies Items for Sale on Instagram
Related Ideas
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
GenAI Thrifting Tools
ThredUp's AI-Powered Shopping Tools Support Unique, Sustainable Finds
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Youth Apparel Retail Integrations
The Children's Place is Available on Shein's Online Storefront
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Shoppable AI Fashion
Redro Turns Real-Time Fashion into Discoverable AI-Powered Looks
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Collaborative Streetwear Retailers
Better Gift Shop in Toronto is a Bustling Hub for Hip Fashion
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Pet Shopping Networks
IKEA is Launching an Interactive Pet Shopping Network on TikTok Live
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
eCommerce Consignment Services
eBay Consignment Was Launched with Luxe Collective
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Fashion Styling Games
Revolve Provides an Immersive Shopping Experience on Bellemint
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Enhanced Omnichannel Experiences
Lightspeed Commerce Addresses Challenges in Retail & Hospitality
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
AI Thrifting Assistants
ThredUp Debuts New AI Features to Enhance Consumers' Shopping Journeys
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Global Digital Marketplaces
Renaissance Hotels' R FINDS Shares Goods from Local Artisans
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Enhanced E-Commerce Customer Services
Fluent Enhances Customer Experience for Online Shoppers
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Hybrid Shopping Initiatives
City Furniture Partnered with 3D Cloud on Asset Management Solutions
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Sponsored Retail Product Partnerships
Selfridges and Criteo Partner to Offer Sponsored Products
P2P Clothing Rental Platforms
Sizters: Rent & Lend Fashion Provides Luxury Wardrobes to Rent
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Virtual Outfitting Tools
StyleScan Has Launched Stylescan Studio as a New Shopify App
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Local Retail-Championing Initiatives
The 'Reps are Local Too' Initiative is a Nationwide Movement
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Beauty Retailing Expansions
Revolution Beauty Joins Amazon Distribution
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses