Nathan Hubbard is Looking to Introduce Twitter Shopping
Nicole Ballantyne-Choo — September 16, 2013 — Business
References: fastcompany & fashionotes
If you're no stranger to online shopping, the idea of Twitter shopping will perk your interest.
Former CEO of Ticketmaster Nathan Hubbard has joined the team to make this idea a reality. His role in the production is huge, as he's responsible for making the social media platform a virtual store and be extremely retail-friendly so people don't lose interest in Twitter.
This idea was inspired by the fact that so many companies advertise their products on Twitter, they might as well give people an easy way to purchase what they like. Since Twitter is so instantaneous, people can buy what they want immediately instead of putting it off to the side until they have time to look it up.
The hope is that making twitter shopping a reality more people will join the platform and the companies selling products will have large sale increases.
Former CEO of Ticketmaster Nathan Hubbard has joined the team to make this idea a reality. His role in the production is huge, as he's responsible for making the social media platform a virtual store and be extremely retail-friendly so people don't lose interest in Twitter.
This idea was inspired by the fact that so many companies advertise their products on Twitter, they might as well give people an easy way to purchase what they like. Since Twitter is so instantaneous, people can buy what they want immediately instead of putting it off to the side until they have time to look it up.
The hope is that making twitter shopping a reality more people will join the platform and the companies selling products will have large sale increases.
Trend Themes
1. Social Media Shopping - The trend of integrating shopping features into social media platforms, such as Twitter, presents an opportunity for businesses to reach and engage with customers in real-time.
2. Virtual Stores - The concept of turning social media platforms, like Twitter, into virtual stores offers a disruptive innovation opportunity for retailers to create seamless shopping experiences and drive immediate purchase decisions.
3. Instantaneous Purchasing - Enabling users to buy products instantly on social media platforms, such as Twitter, opens up possibilities for businesses to capitalize on impulse buying and drive higher conversion rates.
Industry Implications
1. E-commerce - The integration of shopping features into social media platforms, like Twitter, creates an innovative space for e-commerce businesses to expand their reach and interact with customers in a new way.
2. Social Media Marketing - The advent of Twitter shopping and other social media shopping platforms presents a disruptive innovation opportunity for marketers to leverage real-time engagement and drive sales directly on social media channels.
3. Retail Technology - The development of virtual stores on social media platforms, like Twitter, offers an industry disruption opportunity for retail technology providers to create seamless shopping experiences and revolutionize the way consumers make purchases.
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