A New Site Could Completely Change Plus Size Online Shopping
Alyson Wyers — May 15, 2014 — Fashion
References: fitbay & refinery29
A new website could eliminate the need for fitting rooms by revolutionizing plus size online shopping. Fitbay is a social network that groups people together by body type so you can get realer recommendations and find clothes that are fitted to your figure.
Relying on user participation, Fitbay hopes people will post factual brand and fit information that will help others who have similar dimensions and clothing taste. By connecting people with their body doubles, the crowdsourced retail option will do away with fears of whether or not an item will fit.
This personalized shopping experiences helps people with similar body types, but will likely be particularly useful in the realm of plus size online shopping.
Relying on user participation, Fitbay hopes people will post factual brand and fit information that will help others who have similar dimensions and clothing taste. By connecting people with their body doubles, the crowdsourced retail option will do away with fears of whether or not an item will fit.
This personalized shopping experiences helps people with similar body types, but will likely be particularly useful in the realm of plus size online shopping.
Trend Themes
1. Crowdsourced Retail - Fitbay is revolutionizing online shopping by connecting people with similar body types to provide realer recommendations and eliminate the need for fitting rooms.
2. Personalized Shopping - Fitbay offers a personalized shopping experience by grouping people together by body type, helping them find clothes that are fitted to their figure.
3. Social Network Shopping - Fitbay functions as a social network, allowing users to share brand and fit information to help others with similar dimensions and clothing taste.
Industry Implications
1. Fashion Retail - Fitbay disrupts the fashion retail industry by providing a crowdsourced shopping platform that connects people with similar body types for personalized recommendations.
2. E-commerce - Fitbay's online platform disrupts the e-commerce industry by offering a personalized shopping experience that eliminates the need for traditional fitting rooms.
3. Plus Size Clothing - Fitbay's platform specifically caters to the plus size clothing industry, revolutionizing online shopping for this market segment by providing personalized recommendations based on body type.
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