QR codes are widely considered one of the last effective strategies aimed at increasing consumer engagement across social media platforms, enticing consumers to interact with the brand through the incorporation of unique QR-enabled features.
QR code campaigns are particularly useful in product packaging designs as they encourage continued brand awareness after the consumer has already made the purchase.
Successful recent examples of QR-enabled features include a Budweiser bottle that adds others users on Facebook, a Sephora box that links to product ingredient information as to not interfere with the packaging's sleek aesthetics and Australia Post's 'Video Stamp' campaign, which enables users to add a video message to their snail mail packages through the use of a QR code.
QR code campaigns are particularly popular in Asia, given that the majority of smartphones purchased there already have a QR code reading software pre-installed, which is not possible on the iOS platform.
22 QR Code Package Designs
These Clever Packaging Designs Incorporate Unique QR-Enabled Features:
Rebecca Byers — Mar 31, 2015 — Tech
23
Custom-Designed Shopping Bags
Choose Your Package Can Be Printed with Ads or Nutritional Info
22
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
21
Secret Beer Code Beverages
The Guinness QR Cup Reveals Hidden Message When Filled With Dark Liquid
20
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
19
Food Freshness Fridge Magnets
This QR Fridge Magnet Keeps Tabs on Your Produce's Quality
18
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
17
Wearable Social Networks
The youWare Collection Offers Efficient Connectivity
16
Fruity Makeup Boxes
Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease
15
Incentivized Barcode Research
Customer Feedback is Given on Free Products by Scanning Unique Codes
14
Tech-Savvy Jean Shopping
Hointer Revolutionizes Retail Using Efficient Mobile Shopping
13
Product-Boasting Barcodes
Vanity Barcodes Makes Bland Boxes Brilliant
12
Scannable Beer Labels
Digital IPA Offers a QR Code That Takes Drinkers to Brewing Instructions
11
Artisanal Potato Packages
The Scarratt Potato Packaging Design is Made with Adaptable Brown Paper
10
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
9
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
8
Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers
7
Invitation-Carrying Bananas
The 'Banana Ambassador' Campaign Invites Tourists to Visit Ecuador
6
Scannable Pick-up Lines
The QR Code Beer Bottles Help Singles in Singapore
5
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
4
Video Postage Stamps
The Australia Post's Unique Postage Stamp Lets You Send a Video
3
Interactive Beer Campaigns
The Message in a Bottle Campaign Allows You to Attach Videos to Bottles
2
Scannable Food Pairings
Moore Brothers's QR Code Labels Offer Instant Tasting Notes
1
Medicative Seasoning Merchandizing
The S-Capsule Concept Standardizes Salt Serving
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LED Can Concepts
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Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Minimalist QSR Packaging Designs
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Conceptual Craft Beer Bottles
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AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Accessibility-Focused Packaging Designs
Müller Debuts Accessible Packaging Designs
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Sustainable Sourceable Packagings
Securikett's Eco-Friendly Packaging are Verifiable by Consumers
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Reformed Yogurt Packagings
Nomadic Redesigned its Packaging to Emphasize Health Benefits
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Interactive Fruit Juice Packaging
Tetra Pak and Jus de Fruits Caraïbes Debut `Connected Packaging
Scannable Infant Products
SMA Nutrition Introduced NaviLens Codes into its Product Packaging
Recyclable eCommerce Packaging
This New Amazon Packaging is Paper-Made and Arriving in the UK
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Recycled Diaper Packaging
Kimberly-Clark Collaborates with Amcor on a Sustainability Solution
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Blockchain-Traceable Packagings
'TraceX' Enables Consumers to Freely Verify Packaging Sources
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Informative Avocado Packaging
Avocados From Mexico Introduces a New QR-Based Packaging Format
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Accessible RTD Cocktails
The Cocktail Collection by Ketel One is Equipped with On-Bottle QR Codes
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Retro 3D-Printed Bags
Coperni's CD-PLAYER Swipe Bag Resembles a Portable Music Player
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Hyper-Traceable Pet Foods
Goodlands Uses On-Pack QR Codes to Support Ingredient Transparency
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Sustainable Food Packaging Designs
Placon Crystal Seal Delectables is Tamper-Evident and More
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Film-Themed AR Designs
White Castle Celebrates the 'Borderlands' Film with Unique Packaging
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Accessible Candy Branding
Nestlé Confectionery is Trialling Accessible QR Codes
Durable Automated Mailers
Pregis Introduces the EverTec™ Automated Mailer
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Digital Sticky Note Tools
QR-NOTE Introduces a Modern Twist to the Traditional Sticky Note
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Freshness-Enhancing Lamb Packaging
Sainsbury's Announces a Revamp for its Plastic Tray Packaging
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Environmental Smart Packaging
iQRcode from BOTTA EcoPackaging Ensures Products Meet Standards
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Frictionless QR-Based Resale Features
eBay is Introducing the New 'Resell on eBay' Feature
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
QR Code Builders
QR Builder Offers a Personalized Solution for Individuals or Businesses
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
QR Code-Based Device Support
Openscreen Has Introduced Scan Support to Enhance Customer Service
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Connected QR Code Services
YPB Launched 'ConnectQR' as a Module in its SaaS Platform
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Trackable Package Return Programs
Uber Launches a New Package Return Service with Live Tracking
Amusement Park QR Readers
Intercard Launches the New Digital Kiosks with QR Code Readers
Third-Party Coupon Providers
Instacart Taps Ibotta to Provide Customers with Digital Coupons
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Artistic QR Codes
QR Artwork Directory Creates QR Codes That Boost User Engagement
Traceable Moroccan Olive Oils
Moresh's Scannable QR Codes Take Consumers from Orchard to Bottle
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
QR Backyard Scavenger Hunts
Backyard Hunt is a Mobile Scavenger Hunt for The Family
Regulated Sustainability Solutions
FoodChain ID Unveils a Suite of Solutions for Sustainable CPG
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Modern Pet Tagging
PuppySignal Uses a QR Tag System to Locate Lost Pets Quickly
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs