Hointer Revolutionizes Retail Using Efficient Mobile Shopping
Bob van Leeuwen — December 30, 2012 — Unique
References: hointer & bizjournals
Hointer recognized that shopping for the right pair of jeans can be tiring and cumbersome (especially if you are a man that doesn’t like shopping). Usually this is what happens to many: when you enter a shop there are stacks of pants that are hard to differentiate between, so you have to take out every pair to take a look. Then probably, you are asked by a shop employee if he/she can help you. You'd rather check them out by yourself, but it is already too late. After trying a ton on and settling on a pair you like, you may even have to wait in the checkout line for a half hour.
Hointer recognized this process and made it more convenient for men who hate shopping and for guys who are just goal oriented (like me). The jeans are hung in full length in the shop for display. First you download the app. When you see a pair you like you just scan the QR code and put in your size. Then the app tells you which fitting room you can use. When you arrive in the fitting room, the pair is already in the room. After trying them on, you can either leave the jeans in the fitting room or swipe your credit card and pay for them. Then you can just walk out of the store with what you came for.
Hointer recognized this process and made it more convenient for men who hate shopping and for guys who are just goal oriented (like me). The jeans are hung in full length in the shop for display. First you download the app. When you see a pair you like you just scan the QR code and put in your size. Then the app tells you which fitting room you can use. When you arrive in the fitting room, the pair is already in the room. After trying them on, you can either leave the jeans in the fitting room or swipe your credit card and pay for them. Then you can just walk out of the store with what you came for.
Trend Themes
1. Efficient Mobile Shopping - Hointer's use of efficient mobile shopping revolutionizes the retail industry by allowing customers to seamlessly scan QR codes to find their desired items and try them on in a convenient manner.
2. Streamlined Fitting Room Experience - Hointer's streamlined fitting room experience eliminates the need for customers to wait in long checkout lines by allowing them to pay for their items directly in the fitting room, enhancing the overall shopping experience.
3. Personalized Shopping Recommendations - Hointer's app provides personalized shopping recommendations based on customer preferences, offering a more personalized and tailored approach to shopping for jeans.
Industry Implications
1. Retail - Hointer's efficient mobile shopping and streamlined fitting room experience disrupt the traditional retail industry by providing a more convenient and personalized shopping experience for customers.
2. Fashion - Hointer's use of efficient mobile shopping and personalized shopping recommendations revolutionizes the fashion industry by enhancing the overall process of shopping for jeans and improving customer satisfaction.
3. Technology - Hointer's innovative use of QR codes and mobile app technology disrupts the technology industry by incorporating cutting-edge solutions into the retail sector, paving the way for further advancements in mobile shopping experiences.
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