From nine-pin wine bottles to paint-like sunscreen packages, the October 2017 packaging trends reveal that brands are increasingly willing to experiment with unexpected shapes and formats when it comes to packaging their products.
One sector that is constantly churning out new innovations when it comes to packaging is the alcohol industry. For instance, Kiko Calvo's new Strike wine bottles are cleverly shaped like bowling pins instead of standard wine bottles. Another example is Vals Nat's clever four-pack beer holder, which is specially crafted to fit onto the middle rod of one's bike for easy transport.
Another industry that has no qualms about experimenting with uniquely shaped packaging is the cosmetic industry. As the October 2017 packaging trends reveal, clever designs such as the Clarins' Lip Oil Kaleidoscope Wheel and Wickes' paint pot-like sunscreen packages, are a major hit among consumers.
Top 35 Packaging Ideas in October
From Nine-Pin Wine Bottles to Paint-Like Sunscreen Packages:
Katherine Pendrill — Oct 28, 2017 — Marketing
35
Informative Fountain Drink Cups
'The Sweet Facts' are Now Printed on Panera's Fountain Drink Cups
34
Versatile Wooden Packaging
A Coffee and Spices Package Collection Reduces Waste and Enhances Use
33
Smart Cosmetic Packages
Valmont Cosmetics' Packaging is Enhanced with NFC Tech from Thinfilm
32
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
29
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
28
Takeaway Soup Cups
Fast&Fresco's Soup Packaging Takes Cues from To-Go Coffee Cups
27
Nitrogen-Infused Canned Teas
The Nitro Brew Co. Concept Offers Smoothly Textured Beverages
26
Luxurious Bottled Cold Teas
Malou Tea Atelier Offers Highly Sophisticated Branding
25
Opulent QSR Burger Packaging
These McDonald's Burger Boxes are Accented with Crystals
24
Illustrated Ingredient Branding
Grain Powder Packaging Communicates an Honesty of Its Contents
23
Handcrafted Pizza Boxes
These Pizza Box Designs Illustrate the Stories Behind Pizza Hut Orders
22
Graffiti-Inspired Beer Labels
2Kids Brewing Co. and Chargefield Created Street Art Beer Packaging
21
Milk Bottle-Shaped Lamps
'Milk Light' is a Unique Illuminator Disguised as a Dairy Product
20
Beekeeper-Inspired Honey Packaging
Ergastiri Meliou's Honey Jar Packaging Resembles an Apiarist
19
Bike-Friendly Beer Packaging
Vals Nat's Solution for Carrying Beer Appeals to Cyclists
18
Elongated Cake Packages
This Cake Packaging Design Arranges Sweets in Long, Slender Strips
17
Gas-Enhanced Packaged Waters
The HTWO Hydrogen Water Increases Performance and Reduces Fatigue
16
Brushed Cosmetics Packaging
Nendo Designed the Packaging for Naturaglace
15
Prohibition-Inspired Care Products
18.21 Man Made's Products Boast the Aroma of Sweet Tobacco
14
Scarf-Inspired Fragrances
'Twilly d’Hermès' is Inspired by Hermès' Iconic Twilly Accessory
13
Floral Cannabis Products
Venna's Packaging Aims to Brand Cannabis for Women
12
Millennial Pink Candle Lines
Soohyang's Scented Candles are Available in an All-Pink Iteration
11
Honey-Inspired Bubble Bath Packaging
This Honey-Scented Bubble Bath is Packaged Like Edible Honey
10
Delightful Card Dispensers
These Hello Greeting Card Sets Are Designed for Frequent Salutations
9
Comical Toilet Paper Packaging
Aria's Toilet Paper Packages Favor Humorous Images
8
Paint-Like Sunscreen Packages
Wickes' Sunscreen Packaging Targets Construction Workers
7
Childhood-Themed Vodkas
Fire Fang Vodka Was Inspired by Playful Childhood Habits
6
Anime-Branded Candy Collaborations
Sanrio Created a Line of Hello Kitty Candies with Sugarfina
5
Nine-Pin Wine Bottles
Kiko Calvo's 'Strike' Novelty Wine Bottles Resemble Bowling Pins
4
Achromatic Blackberry Packaging
These Elegantly Designed Berry Boxes Elevate Corphes' Blackberries
3
Vietnamese-Inspired Food Branding
'NAM VI' Introduces a Contemporary Take on Traditional Cuisine
2
Metallic Wine Bottles
Tank Garage Winery Created a Vintage-Inspired Chrome Wine Bottle
1
Baseball-Branded Concrete
Argos Cement Appeals to the Personal Interests of Construction Workers
Related Ideas
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Protective Silkworm Cocoon Packaging
Pantalones Tequila & Ino Pioneer a New Packaging Innovation
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Squeezable Dropper Bottles
HCP Packaging's Twist Tottle Enables One-Handed Dispensing
Gamified Wine Kits
The Grape Detective by Vinebox Has Tasters Match Wines with Their Profiles
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Natural Yogurt Jars
Danone Argentina Adopted New Packaging to Improve Environmental Efforts
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Plant-Based Cosmetic Packaging
Virospack and Rezemo Partnered on a Dropper Cap for Liquid Products
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Revamped Pickle Packaging
Grillo's Pickles Are Now Packaged in a Twist-Top Container
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Crayon-Themed Water Bottles
The Crayola x S'well Collaboration Features Vibrant Bottles
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Sustainable Carton-Based Packaging
Tetra Pak Debuts Its First Trial Facility for Recart
Pillboxed-Shaped Fruit Cases
Kiwi Brand Zespri Debuts New Sustainable Fruit Package
Squid-Inspired Packaging
Squid-Inspired Packaging Revolutionizes Temperature Control
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Approachable Canned Wine Ranges
19 Crimes Canned Wines Come in Two Options Perfect for Anytime
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Light-Blocking Packaging Sleeves
Brook + Whittle's Patented GreenLabel BlockOut is Recyclable
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
Expansive Beauty Packaging Solutions
APC Packaging Extends Sustainable Range with PET Jar Series
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Bio-Based Cosmetic Packaging
The Sulapac Nordic Collection from APG Europe is Sustainable
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Refillable Aluminum-Bottled Skincare
SunKiss Unveils a Line of Refillable Products in New Bottles
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Spooky Slider Packaging
White Castle Unleashed Limited-Edition Halloween Retail Packaging
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Courtside Wine Kits
Vinebox's Courtside Tasting Box Shares Tennis and Pickleball Editions
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Circular Cosmetic Concepts
Fasten Packaging Launches a Refillable Jar for Cosmetics Circularity
Wine-Infused Chocolate Packaging
Vine to Bar Chocolate Unveiled Its New Library Box Packaging
Miniature Glass-Free Wine Packaging
The Mud House Mini Box Has 1.5-Liters of Wine
Candy-Paired Wine Tastings
Vinebox's Candy Pairing Tasting Experience Matches Candy to Wine
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Color Customized Water Bottles
Sunnies Studio Creates the Bountifully Bright Sunnies Flask
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Hybrid Beauty Bottle-Tubes
Asquan Group's Oval Collection Tottles are Shaped Like River Stones
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
Eco Cosmetics Jars
Albéa Cosmetics & Fragrance, Sulapac, and Verescence Launch the TWIRL Jar
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Provocative Can Designs
Djuce Merges Provocative Internet Art with Rebellious Wine
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Outdoor Wine Experience Bundles
Josh Cellars Debuts a Limited-Edition Summer Sipper Bundle
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Aluminum Refill Bottles
SunKiss Products Packages its Products in 'Forever' Aluminum Bottles
Thankful Wine Kits
Vinebox's Gratitude Tasting Wine Box Encourages Appreciation
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Aluminum Gin Bottles
Hyke is Introducing a New Aluminum Bottle Collaboration with Vetroplas
Aluminum Packaging Color Palettes
Pantone Debuts Monobloc Color Libraries for Aluminum Packaging
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Regional Italian Wine Kits
Vinebox's Ciao Bella Shares a Journey of Italy's Celebrated Vinyards
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Squeezable Oil Bottles
Chefs Life's New Line of Squeezable Oil Bottles Enhances Ease of Use