Venna's Packaging Aims to Brand Cannabis for Women
Laura McQuarrie — September 14, 2017 — Lifestyle
References: myvenna & thedieline
As a producer of "elegant cannabis infused with naturally extracted essence," Venna collaborated with Urban Influence on the creation of packaging its cannabis for women.
The stylized Venna vape pens are offered in varieites like Ravenous Rose, Melodic Mint and Beckoning Blueberry, each of which boasts a vibrantly color-coded design to best express its essence. One of the most standout designs is for Venna's Clean & Exquisite, which promises "the soft allure of a silky aroma."
Although there are many cannabis products in select markets that are either male-targeted or unisex, from the brand's inception, Venna has always sought to cater to female consumers. As the brand notes: "We strive to forward innovation in an industry that’s yet to speak to womankind."
The stylized Venna vape pens are offered in varieites like Ravenous Rose, Melodic Mint and Beckoning Blueberry, each of which boasts a vibrantly color-coded design to best express its essence. One of the most standout designs is for Venna's Clean & Exquisite, which promises "the soft allure of a silky aroma."
Although there are many cannabis products in select markets that are either male-targeted or unisex, from the brand's inception, Venna has always sought to cater to female consumers. As the brand notes: "We strive to forward innovation in an industry that’s yet to speak to womankind."
Trend Themes
1. Female-focused Cannabis Products - Brands are recognizing the demand for cannabis products specifically designed for women, offering innovative packaging and flavors to cater to female consumers.
2. Color-coded Design for Cannabis Products - Cannabis brands are utilizing vibrant, color-coded packaging designs to differentiate and express the unique essence of each product.
3. Innovative Cannabis Packaging - Collaborations between cannabis producers and design agencies are leading to the development of stylish and elegant packaging for cannabis products.
Industry Implications
1. Cannabis Industry - The cannabis industry has the opportunity to create disruptive innovations by developing female-focused products that cater to the unique preferences and needs of women.
2. Design and Packaging Industry - The design and packaging industry can leverage the demand for innovative and visually appealing cannabis packaging to create disruptive designs that attract attention and stand out in the market.
3. Women's Consumer Goods Industry - The women's consumer goods industry can explore partnerships with cannabis brands to create specialized products that cater to female consumers and tap into the growing cannabis market.
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