November 2017 activation (or pop-up) trends reveal the fusion of the entertainment industry with immersive, pop-up branding initiatives.
The collaboration between Veero and WeAreCinema resulted in the creation of a pop-up called "Haunted Cinema,' which came on the tails of Halloween. The pop-up cinema involves a VR headset and headphones, and immerses those who visit it in the various horror-related virtual demos the collaboration features.
Another example of entertainment industry fusions with immersive marketing is the Riverdale-themed pop-up restaurant. This restaurant space was inspired by the popular show Riverdale (which in turn was inspired by Archie comics), and is set up to look like Pop's Chock'lit Shoppe – complete with milkshakes inspired by characters from the show.
Top 30 Activation Trends in November
29
Comprehensive Camping Trailers
The Taxa Mantis Has a Kitchen, Bathroom and Sleeping Quarters
28
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
27
Desert Accessory Popups
Cactus de Cartier's Showcase Took Place at Kuwait's Al Shaheed Park
26
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
25
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
24
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
23
Cartoon-Inspired Pop-Up Taverns
A Chicago Bar Has Been Transformed into a Pop-Up Moe's Tavern
22
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
21
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
20
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
19
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
18
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
17
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
16
Scientific Pop-Up Books
'This Book is a Planetarium' Offers Fully Functioning Paper Gadgets
15
Credit Card-Branded Pop-Ups
Marie Claire and Mastercard Partnered for a Tech-Infused Shop
14
Vegan Mexican Pop-Ups
Cena Vegan is a Vegan Pop-Up in Los Angeles Serving the Latin Community
13
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
12
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
11
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
10
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
9
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
8
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
7
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
6
VR Horror Cinema Pop-Ups
Veero and WeAreCinema are Hosting a 'Haunted Cinema' for Halloween
5
Glow-in-the-Dark Taco Menus
Doodle Bar's LOSTACOS Popup Celebrates Mexico's Day of the Dead
4
Donut-Topped Coffees
Matcha Man Ice Cream is Now Serving Hybrid Food and Drink Treats
3
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
2
British-Chinese Fusion Pop-Ups
Barbarian Bar Serves Traditional Chinese Fare Using British Produce
1
Antioxidant-Rich Lemon Drinks
Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive F1 Pop-Ups
La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
Action Movie Pop-Up Cafes
The Deadpool & Wolverine Pop-Up Cafe is Coming to Tokyo
Promotional Metaverse Experiences
Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
Colosseum-Inspired Popcorn Buckets
The Gladiator II Popcorn Bucket has an Intricate Design
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Amalfi Coast-Inspired Pop-Ups
e.l.f. Cosmetics Hosted a Beach Club Activation in Brooklyn
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Luxuriously Immersive Spooky Experiences
The Fairmont Hotel Vancouver Presents Eerie Events
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Crypto-Luxury Fashion Pop-Ups
9dcc Unveiled Its Collection 01 Pop-Up Experience in NYC
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Immersive Sci-Fi Metaverses
Futureverse & Ready Player One Creators Establish Readyverse Studios
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Transportive Italian Pop-Ups
House of Peroni Nastro Azzurro Hosts an Immersive Event at TIFF 2024
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Exclusive Quiet Luxury Pop-Ups
Grey/Ven Announced its First New York City Pop-Up Boutique
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Record-Breaking Rental Pop-Ups
P2P Rental Platform By Rotation Has a Five-Storey Space in London
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Superhero-Themed AR Sodas Cans
Coca-Cola's Marvel Universe Packaging Boasts Immersive Features
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Hangover-Fixing Pop-Ups
The Pho-Fix Shares Free Bowls of Pho and IV Drips
Film Festival Retail Events
The TIFF Pop-Up Shop Features Exclusive 2024 Merch and Apparel
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Timeless Footwear Pop-Up Boutiques
The Sergio Rossi Pop-Up Store Opened in Cannes
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Filmmaker-Inspired Pop-Ups
Montblanc Debuts Los Angeles Pop-Up Inspired by Wes Anderson Aesthetics
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Botanical Bodycare Pop-Ups
Lush Turned a Store into a Secret Garden Pop-Up for a Special Collab
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Spatial Storytelling Films
The Apple Immersive Submerged Trailer Teases Next-Gen Video Tech
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
AI-Backed Content Discoveries
Cineverse Launches an AI-Powered Movie and TV Show Search Platform
Streaming Brand Trivia Games
Roku Weekly Trivia Puts User's Pop Culture Knowledge to the Test
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados