INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
Laura McQuarrie — October 5, 2017 — Business
References: madeinland
Over the course of a recent two-day pop-up shopping event, INLAND took over QRC West in Toronto to help the public get better acquainted with Canadian talent through a showcase of apparel and accessories. The event featured curated picks from 70 Canadian designers and it's notable that "over 95% of all collections presented at INLAND are hand-made or manufactured in Canada."
At the event, consumers connected with Canadian designers like Amanda Moss from Montreal, BELLANTONI from Vancouver and Halifax's Maggie Jayne. Over the course of two days, INLAND served as a one-stop-shop for everything from lingerie and handbags to a variety of other Canadian-designed goods.
Now more than ever, modern consumers are buying less, but making more informed purchasing decisions. In particular, today's conscious consumer is driven to make thoughtful purchases that align with their values on quality, purpose and betterment.
At the event, consumers connected with Canadian designers like Amanda Moss from Montreal, BELLANTONI from Vancouver and Halifax's Maggie Jayne. Over the course of two days, INLAND served as a one-stop-shop for everything from lingerie and handbags to a variety of other Canadian-designed goods.
Now more than ever, modern consumers are buying less, but making more informed purchasing decisions. In particular, today's conscious consumer is driven to make thoughtful purchases that align with their values on quality, purpose and betterment.
Trend Themes
1. Canadian Fashion Pop-ups - In-person pop-up shopping events are becoming popular in Canada to showcase and support local fashion designers.
2. Hand-made or Manufactured in Canada - The trend of showcasing locally-made clothing and accessories is gaining popularity as more consumers prioritize supporting local and sustainable businesses.
3. Conscious Consumerism - Consumers are increasingly making more informed purchasing decisions based on values such as quality, purpose, and betterment, which presents an opportunity for businesses to align with such values.
Industry Implications
1. Fashion - Fashion retailers and designers can benefit from hosting pop-up shopping events to showcase collections and connect with consumers directly.
2. Manufacturing - Manufacturers who produce in Canada can capitalize on the trend of locally-made goods by partnering with and supplying designers for pop-up events to showcase their products.
3. Retail - Retailers who prioritize sustainability and conscious consumerism can attract consumers through pop-up events that feature locally-made goods and align with their values.
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