Budweiser's 'King of Fears' Store Doubles as a Haunted House
Laura McQuarrie — October 28, 2017 — Marketing
References: allinlondon & campaignlive
To help adults get in on all of the fun Halloween festivities, Budweiser created the 'King of Fears' pop-up shop in London.
The brick-and-mortar store offers a wide variety of items that can typically only be found online and those who make a purchase are given a free Budweiser. In the spirit of Halloween, there are plenty of tricks and treats that can be found at King of Fears, including haunted clothing rails and trick mirrors. Additionally, there's also a DJ on-site to promote a night that will culminate in the brand's Nightmare Circus Halloween Party.
The branded Halloween experience offers a way for adults to get the complete Halloween experience through shopping, haunted house fun and a late-night party.
The brick-and-mortar store offers a wide variety of items that can typically only be found online and those who make a purchase are given a free Budweiser. In the spirit of Halloween, there are plenty of tricks and treats that can be found at King of Fears, including haunted clothing rails and trick mirrors. Additionally, there's also a DJ on-site to promote a night that will culminate in the brand's Nightmare Circus Halloween Party.
The branded Halloween experience offers a way for adults to get the complete Halloween experience through shopping, haunted house fun and a late-night party.
Trend Themes
1. Haunted Clothing Shops - There is an opportunity to create haunted clothing shops that offer a unique and immersive Halloween retail experience.
2. Trick Mirrors - Incorporating trick mirrors into retail spaces can create an unexpected and fun element for customers.
3. Branded Halloween Experiences - Brands can leverage Halloween to create immersive experiences that combine shopping, entertainment, and themed events.
Industry Implications
1. Retail - Retailers can explore the idea of creating haunted clothing shops and incorporating interactive elements like trick mirrors.
2. Event Planning - Event planners can consider creating branded Halloween experiences that combine shopping, haunted house fun, and late-night parties.
3. Hospitality - Hotels and resorts can incorporate Halloween-themed activities and parties to provide guests with a unique and memorable experience.
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