Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Record-Breaking Rental Pop-Ups

Clean the Sky - Positive Eco Trends & Breakthroughs

P2P Rental Platform By Rotation Has a Five-Storey Space in London

— October 25, 2024 — Eco
Peer-to-peer rental platform By Rotation is marking its 5th anniversary with what it calls "the world's largest-ever fashion rental pop-up," set to open soon in Mayfair, London. Associated with Westminster City Council’s Meanwhile On project, the multi-level space supports innovative brands and brings the app-first platform a home on the high street.

At the five-storey townhouse, guests will be immersed in the world of By Rotation. On the ground and lower floor, visitors can expect a luxurious shopping experience featuring items like festive dresses and velvet blazers from Alessandra Rich or Balmain. At this record-breaking rental pop-up space, there are items on loan from Dame Helen Mirren and Ellie Goulding’s touring wardrobe.

Other floors of the generously sized space will be used as content studios and for recording podcasts.
Trend Themes
1. Record-breaking Pop-up Spaces - By Rotation's expansive five-storey rental pop-up highlights an emerging trend of large-scale, immersive retail rental experiences in prime urban locations.
2. Celebrity Wardrobe Rentals - The inclusion of garments on loan from renowned figures like Dame Helen Mirren and Ellie Goulding showcases a growing interest in renting high-profile celebrity-owned fashion items.
3. Multifunctional Retail Venues - Utilizing different floors for varied purposes such as content creation and podcast recording illustrates a trend towards multifunctional retail spaces that go beyond traditional shopping.
Industry Implications
1. Fashion Retail - The fashion retail industry is witnessing a shift towards rental models exemplified by By Rotation's extensive pop-up space, catering to consumers seeking variety and sustainability.
2. Event Management - Event management is evolving to accommodate large, innovative pop-up events that blend retail with experiential elements, drawing inspiration from projects like By Rotation's Mayfair space.
3. Digital Content Creation - The incorporation of content studios in retail locations like By Rotation's townhouse indicates a merging of digital content creation with physical retailing, catering to the influencer-driven economy.
8.2
Score
Popularity
Activity
Freshness