The Google Pop-Up Store is Happening in New York City
Ellen Smith — October 19, 2017 — Tech
The Google pop-up store will soon open its doors in New York's Flatiron District, offering consumers a sneak peak into the future of technology.
The impressive space is filled with Google's current hardware collection, which is comprised of the 'Pixel 2' phone, the 'Google Home Mini' and 'Google Home Max.' Guests of the temporary store space are encouraged to pick up and play with the devices. To complete the tech-fueled futuristic theme, the pop-up features a fully functioning VR station, which offers a comfortable place for guests to test out Google's 'Daydream VR Headset.'
The Google pop-up also consists of a sound-proofed room, which demonstrates its Home Max's sound capabilities, as it encourages invitees to increase the volume and experience the thumping bass without disturbing other guests.
The impressive space is filled with Google's current hardware collection, which is comprised of the 'Pixel 2' phone, the 'Google Home Mini' and 'Google Home Max.' Guests of the temporary store space are encouraged to pick up and play with the devices. To complete the tech-fueled futuristic theme, the pop-up features a fully functioning VR station, which offers a comfortable place for guests to test out Google's 'Daydream VR Headset.'
The Google pop-up also consists of a sound-proofed room, which demonstrates its Home Max's sound capabilities, as it encourages invitees to increase the volume and experience the thumping bass without disturbing other guests.
Trend Themes
1. Experiential Tech Pop-up Stores - The trend of creating temporary retail experiences around technology products to enable consumers to experience the latest innovation in an intimate and direct way
2. Virtual Reality at Pop-up Stores - The trend of incorporating Virtual Reality experiences into pop-up stores to enable customers to experience products in an immersive and engaging way
3. Brand Pop-up Stores - The trend of creating pop-up stores under the brand names to create an experiential and personalized retail experiences for consumers
Industry Implications
1. Consumer Electronics - The industry can leverage experiential tech pop-up stores to showcase the latest product innovation and attract customers to the stores that they may have missed otherwise.
2. Retail - Retailers can adopt the trend of branded pop-up stores to drive sales and create loyal customers by offering a unique, personalized shopping experience.
3. Marketing and Advertising - Marketers and advertisers can use the trend of virtual reality at pop-up stores to create engaging and immersive experiences for their customers that can leave a lasting impression and drive brand loyalty.
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