Google is Opening Pop-Up Donut Stores in Major Cities
Laura McQuarrie — October 5, 2017 — Lifestyle
References: donuts.withgoogle & twitter
To kick off the release of the new donut-sized Google Home Mini, the search engine giant is launching pop-up donut stores in Los Angeles, San Fransisco, Chicago, Toronto and more. At its 11 shop locations across North America, Google is giving consumers the chance to "take home either a brand-new Google Home Mini, or two delicious donuts."
Although Google has launched many pop-up spaces in the past, this surprising one sets itself apart as one that has the potential to appeal to a wide range of foodies and tech enthusiasts alike. As the small-scale smart speaker is priced at just $49, the all-new Google Home Mini has an enticing price tag that consumers may be open to purchasing as spontaneously as something like a confectionery treat.
Although Google has launched many pop-up spaces in the past, this surprising one sets itself apart as one that has the potential to appeal to a wide range of foodies and tech enthusiasts alike. As the small-scale smart speaker is priced at just $49, the all-new Google Home Mini has an enticing price tag that consumers may be open to purchasing as spontaneously as something like a confectionery treat.
Trend Themes
1. Pop-up Retail - Opening pop-up shops in major cities allows companies to generate buzz and reach a wide range of consumers.
2. Cross-sector Collaborations - Combining technology products with food experiences creates unique and enticing offerings that appeal to both foodies and tech enthusiasts.
3. Affordable Smart Devices - Introducing low-cost smart devices encourages impulse purchases and expands the consumer base for smart home technology.
Industry Implications
1. Retail - Pop-up retail shops can be used by companies in various industries to create immersive brand experiences and drive sales.
2. Technology - Cross-sector collaborations between technology and food industries can result in innovative product offerings and new markets.
3. Consumer Electronics - The introduction of affordable smart devices opens up opportunities for companies to tap into new customer segments and increase market share.
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