Many of the May 2021 life stages products take a targeted, nostalgia-enriched approach to business. The resurgence of popularity surrounding retro merchandise and the timeless spirit of family fun characterize many of these trends.
The 'Korona' card game brings these concepts together by combing the retro design of trading card games with the family friendly capacity of up to five players. Drawing influence from the ongoing pandemic, the zany card game reframes COVID-19 in a light-hearted way, having each player collect charmingly animated prevention cards to beat the virus.
Another example of these concepts in action is Hot Toys' collection of 'Television Masterpieces,' featuring the recent addition of Sam Wilson as Captain America. With the widespread success of the Marvel franchise, the retro action figure appeals to kids looking for an action-packed toy as well as fans looking to pick up a collectible.
Top 35 Life Stages Trends in May
From Dippable Gummy Sticks to Gen Z Adulthood Apps:
Josh Thompson-Persaud — May 29, 2021 — Life-Stages
35
Travel-Friendly Lightweight Cooler Bags
The Coolio is Made from Sustainable Materials
34
Eco-Friendly Edible Crayons
The Oyasai Crayon is Made from Vegetable Waste & By-Products
33
All-Natural Sensory Toys
Land of Dough's Play Dough Has Compostable Glitter & Calming Aromas
32
Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen
31
Kinetic Desktop Gaming Gadgets
'TWIDDLE SPIN' Packs a Number of Gaming Possibilities
30
Dippable Gummy Sticks
Bazooka's Juicy Drop Gummy Dip ‘N Stix Mix Flavors and Textures
29
Recycled Textile Children's Furniture
The UPPAREL 'FLIP UP' Sofa Can Be Recycled After Use
28
Gen Z Adulthood Apps
Realworld Secured $3.4M for Its App That Helps Gen Z Navigate Adulthood
27
Boomer-Targeted Dairy-Free Drinks
Perennial Crafts Plant-Based Beverages for Mature Adults
26
Hybrid Baby Bottles
Chicco's ChiccoDUO Shares the Benefits of Both Glass & Plastic
25
Mindful Screen-Free Speakers
The GoNoodle x tonies Mindfulness Starter Set Reduces Screen Time
24
Playful Cycling Apparel
The State Bicycle Co. x The Grateful Dead Jerseys Collection Just Launched
23
Interactive Kid-Friendly Podcasts
The 'Who Smarted?' Podcast Combines Fun with Facts
22
Sci-Fi Saga Helmet Collections
The LEGO x Star Wars Helmet Collection is Detailed
21
Child-Sized Electric Motorcycles
The Indian Motorcycle eFTR Jr Has a Top Speed of 15mph
20
Amusing Trivia Card Games
The 'Don’t Be Stupid' Card Game is for Two to 10 Players or More
19
Collectible Superhero Figures
Hot Toys Recently Unveiled a New Captain America™ Figure
18
Celebratory Droid Building Sets
The LEGO Star Wars R2-D2 Set Celebrates Lucasfilm's Anniversary
17
Strategic Pandemic Card Games
The 'Korona' Card Game is for Two to Five Players
16
Pixel Pet Cameras
Tamagotchi Pix Has a Built-In Camera for Taking Pictures with a Virtual Pet
15
Dipped Snack Playful Mascots
Meiji's Yan Yan Snack Gets a Mascot Makeover Filter
14
Children's Edutainment Subscriptions
An Acquisition Leads to the Sandbox Kids Subscription Service
13
Sci-Fi Cartoon Collectibles
The Funko Pop! Star Wars: The Bad Batch Figures are Detailed
12
Nostalgic Aluminum Water Bottles
GEN Z Water is Disrupting the Bottled Water Industry
11
Child-Safe Web Browsers
Microsoft Edge Kids Mode Allows Parents to Customize Web Experiences
10
Weekly Sci-Fi Show Releases
Paramount+ Strategically Avoids the Binging Stream Model
9
Satisfying Peanut Butter Campaigns
SKIPPY Recently Debuted the 'Smoothly Satisfying' Campaign
8
Songstress Water Campaigns
evian Taps Singer Dua Lipa in 'Drink True' Campaign
7
Spring-Ready Compact Baby Strollers
Colugo Debuted the New Chambray Just in Time for Spring
6
Sustainable Garden Cemeteries
Vancouver Cemetery Turns its Grounds into Heritage Gardens
5
QSR-Themed Collectible Figurines
The Funko Pop! White Castle Slider Figure is Coming Soon
4
Plastic-Free Doll Packaging
Zapf Creation Asked Its Young Fans' Input on Single-Use Plastic
3
Remixed Tile-Based Word Games
A Little Wordy is Fresh Take on Two-Player Tile-Unscrambling Games
2
Floral Children's Pajamas
Posh Peanut Debuts New Spring Collection Exclusively at Nordstrom
1
Handcrafted Quinceañera Gowns
Fifteen Roses is an Exclusive Quinceañera Label at David's Bridal
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Retro Gaming Phone Cases
The GameBaby Optimizes the iPhone 15 & 16 Pro Max for Mobile Gaming
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Nostalgic Retro Music Capsules
KICKBACK Blends Retro Design with the DIY Mixtape Kit
Candy-Inspired Capsule Collections
M&M’s x Kate Spade New York Launched Fun Styles for Gen Z
Miniature Cooking Collectibles
The MasterChef Mini Brands Scale Down MasterChef Dishes
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Nostalgic Cartoon-Inspired Makeup Capsules
ColourPop Introduces the Exciting Pokémon Collection
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Game-Themed Noodle Launches
KRAFT Mac & Cheese and Nintendo Debut New Super Mario Power-Up Shapes
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Cozy Video Game Loungewear
The Super Mario Meets Gelato Pique Collection is Arriving in Japan
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Video Game-Inspired Homewares
The Super Mario Home Adventure Life Products are Game-Themed
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Retro Cartoon Capsules
Boxlunch Celebrates Strawberry Shortcake’s 45th Anniversary with Collection
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nostalgic Bodycare Revivals
Lush Brought Back 45 Previously Discontinued Retro Products
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Kid-Friendly Squeezable Dips
Litehouse Kids Shares Flavors Inspired by Favorite Characters
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Video Game Travel Merchandise
The Nintendo Super Mario Travel Items are Arriving for Summer
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Nostalgic Spring-Ready Fashion Capsules
Filling Pieces Unveils its Gelato Games Capsule for SS24
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Spring Holiday Candy Gifts
These M&M's Spring Gifts Come in New and Returning Options
Cartoon Lifestyle Collections
MINISO X Minions Transforms the Retailer with Yellow Products
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Boardgame-Inspired Lifesize Experiences
Monopoly to Launch Monopoly Lifesized: Travel Edition
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Custom Headwear Holiday Campaigns
Lids' 'It’s Personal' Campaign Brings Heart to Holiday Gifting
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Gamified Children's Productivity Apps
Kangaroutine Helps Kids Who Struggle with Routines
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Social Media Tech Stores
Kronos Advanced Technologies Launches a Store on TikTok
Retro Arcade-Themed Capsules
The Hundreds and Tetris are Teaming Up on the 'Future Vintage' Line
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Expanded Digital Game Distributions
Limited Run Games Expands with Three Exciting Titles
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados