Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Laura McQuarrie — September 1, 2023 — Life-Stages
References: toyworldmag
With the launch of Barbie Pop Reveal, Mattel is introducing what it calls "the fruitiest unboxing experience ever." This new range builds upon the brand's Reveal releases and it delights kids with a scented doll with color-changing hair and makeup, plus more surprises for them to discover.
There are four friends in the range, each with eight sensory surprises in a package. The dolls in varieties like Strawberry Lemonade, Fruit Punch, Watermelon Crush and Grape Fizz come in drinking cup-inspired packages containing slime, fashions and squishy pets.
The engaging unboxing experience includes a top that can be popped and slime that drips over "ice" cubes, and at the end of it all, kids can repeat the Pop Reveal experience over and over again.
There are four friends in the range, each with eight sensory surprises in a package. The dolls in varieties like Strawberry Lemonade, Fruit Punch, Watermelon Crush and Grape Fizz come in drinking cup-inspired packages containing slime, fashions and squishy pets.
The engaging unboxing experience includes a top that can be popped and slime that drips over "ice" cubes, and at the end of it all, kids can repeat the Pop Reveal experience over and over again.
Trend Themes
1. Scented Dolls - New range of scented dolls with color-changing hair and makeup provides a sensory surprise for kids.
2. Color-changing Hair - Barbie Pop Reveal introduces dolls with color-changing hair, adding to the excitement of the unboxing experience.
3. Engaging Unboxing - Pop Reveal dolls offer an engaging unboxing experience with surprise elements like slime and squishy pets.
Industry Implications
1. Toy Industry - The launch of Barbie Pop Reveal highlights the innovation opportunities in the toy industry, particularly in the realm of sensory surprises and engaging unboxing experiences.
2. Fashion Industry - The dolls' fashions in the Barbie Pop Reveal range present possibilities for collaborations and partnerships within the fashion industry, leveraging the appeal of surprise and novelty.
3. Beauty Industry - The introduction of dolls with color-changing hair and makeup in Barbie Pop Reveal showcases potential disruptive innovation opportunities in the beauty industry, encouraging creativity and customization.
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