Miniaturized Doll Collections

The Mini BarbieLand collection is a small-scale version of the beloved and familiar doll. The toys are buildable and collectible with easier portability. The capsule features a wide range of options including the Fashionistas Mini Dolls -- what appears to be a lipstick tube twists open to unveil a small Barbie or Ken doll resting on a heart-shaped base. There is also the interactive Color Reveal Mini Dolls which come with a small water tube the dolls are placed in. The water will change color and the doll is unveiled. Other items include the Pop Reveal Mini Dolls in a drink-like container, the Cutie Reveal Mini dolls which see the dolls dressed as adorable animals, and transport-centric to such as a dreamboat, convertible, dream plane, and dream camper. The capsule is rounded out by the iconic Dreamhouse.

Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel speaks about the new capsule. She states,
“Barbie is at the heart of pop culture, and we’re excited to meet fans where they are by offering a new mini collectible scale, empowering fans to assemble their own mini Barbie world. Barbie owns one of the most recognizable homes in the world and for the first time, her entire estate has been miniaturized so Barbie can be enjoyed in a whole new way, expanding her reach to an entirely new fanbase of smaller collectibles. The collection may be mini, but the infinite possibilities with Mini BarbieLand allow fans of all ages to dream big.”

Image Credit: Mattel