Paramount+ Strategically Avoids the Binging Stream Model
Kalin Ned — April 17, 2021 — Pop Culture
One of the most popular sci-fi shows of all time is Star Trek, with millions of dedicated fans. The storyline has been utilized in many formats and most recently—as a kid series titled 'Star Trek: Prodigy.' Premiering on Paramount+ later this year, the streaming service has become "the home of all things Trek."
Something interesting that Paramount+ does that is different than its competitors like Netflix is that Star Trek is released on a weekly basis instead of all at once. Engadget holds that this decision is practical—"if you stretch out the release of a show, you guarantee that subscribers stick around for several weeks, instead of binging everything over a weekend and cancelling their subscription until the next season drops."
Image Credit: ViacomCBS
Something interesting that Paramount+ does that is different than its competitors like Netflix is that Star Trek is released on a weekly basis instead of all at once. Engadget holds that this decision is practical—"if you stretch out the release of a show, you guarantee that subscribers stick around for several weeks, instead of binging everything over a weekend and cancelling their subscription until the next season drops."
Image Credit: ViacomCBS
Trend Themes
1. Weekly Release Model - Streaming services are exploring the weekly episode release model as a way to increase subscriber retention.
2. Franchise Expansion - Sci-fi franchises are releasing spin-off series to cater to different audience segments and increase engagement.
3. Serial Storytelling - Serialization of sci-fi shows allows for more complex and immersive storylines that keep viewers engaged over time.
Industry Implications
1. Streaming Services - Streaming services can benefit from exploring new release models to increase viewer engagement and subscriber retention.
2. Entertainment Media - The entertainment media industry can capitalize on the serialization of sci-fi shows to create more immersive and engaging storytelling experiences.
3. Toy and Merchandise Manufacturing - The expansion of sci-fi franchises presents opportunities for toy and merchandise manufacturers to create products tailored to different audience segments.
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