Bloomingdale’s Celebrates the Barbie Movie with New Capsule
References: bloomingdales
The Barbie Movie has certainly gotten the entire world in a frenzy and many brands are cashing in on the Barbiecore trend. Recently, popular American upscale department store Bloomingdale's announced its partnership with Mattel Inc. and Warner Bros. on a celebratory Barbie-themed capsule.
The Barbie the Movie x AQUA collection features apparel and accessories in a range of styles and colors. Available in both women's and girls' sizes, the capsule is being activated through a range of immersive experiences hosted by the department store. From July 13th until August 24th, Bloomingdale's is hosting a Barbie DreamHouseTM Pop-Up with a Shark-Beauty Styling Studio which will offer style touch-ups. On July 21st, the retail destination will honor the Barbie movie with a window takeover and a “Barbie’s Best Day Ever” Regional Pop-Up will occur on July 22nd only.
Image Credit: Bloomingdale's
The Barbie the Movie x AQUA collection features apparel and accessories in a range of styles and colors. Available in both women's and girls' sizes, the capsule is being activated through a range of immersive experiences hosted by the department store. From July 13th until August 24th, Bloomingdale's is hosting a Barbie DreamHouseTM Pop-Up with a Shark-Beauty Styling Studio which will offer style touch-ups. On July 21st, the retail destination will honor the Barbie movie with a window takeover and a “Barbie’s Best Day Ever” Regional Pop-Up will occur on July 22nd only.
Image Credit: Bloomingdale's
Trend Themes
1. Barbiecore Trend - Brands are cashing in on the Barbiecore trend and developing doll-themed fashion collections.
2. Capsule Collaborations - Upscale department stores are partnering with popular brands to create limited-edition capsules celebrating movies and iconic characters like Barbie.
3. Immersive Experiences - Retail destinations are creating immersive experiences such as pop-ups and styling studios to engage customers and drive foot traffic.
Industry Implications
1. Fashion Retail - Fashion retailers can create doll-themed fashion collections to tap into the Barbiecore trend and attract customers.
2. Toy Manufacturing - Toy manufacturers can collaborate with fashion retailers to create limited-edition doll-themed capsules and expand their product offerings.
3. Event Planning - Event planning companies can specialize in creating immersive experiences like pop-ups and styling studios to help brands engage with their target audience.
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